Corporate Digital & Media Marketing Manager
Year Mumbai, Maharashtra, India
Job Description
Role: Corporate Digital & Media Marketing ManagerExperience: 6 to 8 years of experienceQualification: Graduation, MBA will be a plusJob Location: Sun House, Mumbai:Digital & ATL Campaigns
- Evaluate existing agencies & setup new agencies to drive consumer centric brand campaigns
- Custodian of start to end of campaign & ensure timely delivery of all campaign elements
- Evaluate plans and optimize for higher effectiveness
- Plan digital/ATL media spends & monitor progress of campaigns
- Define key success metrics & share regular progress of key campaign metrics
- Responsible to drive digital activation innovations
- Playing a key role in deciding the right media mix strategy
- Being updated on latest media trends
- Keen to study media habits of consumer set and accordingly device a media mix strategy
- Scale up KOL campaigns & make them an integral part of always-on strategy
- Identify the right set of social influencers through local digital agencies
- Website content creation & planning along with good understanding of customer experience, UI/UX
- Ensure adherence to brand guidelines esp. during content development
- Build content in social media channels esp. during non-campaign periods
- Evaluate multiple agency proposals & invest monies in the right media buying mix
- Website building and setting up & monitoring SEO
- Explore alternate digital channels for reaching out effectively to the set target audiences
- Regular reporting of digital success metrics ~ organic & paid
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Job Detail
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Job IdJD3447742
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear