Job Description

Role: Corporate Digital & Media Marketing ManagerExperience: 6 to 8 years of experienceQualification: Graduation, MBA will be a plusJob Location: Sun House, Mumbai:Digital & ATL Campaigns

• Evaluate existing agencies & setup new agencies to drive consumer centric brand campaigns
• Custodian of start to end of campaign & ensure timely delivery of all campaign elements
• Evaluate plans and optimize for higher effectiveness
• Plan digital/ATL media spends & monitor progress of campaigns
• Define key success metrics & share regular progress of key campaign metrics
• Responsible to drive digital activation innovations

Media mix strategy

• Playing a key role in deciding the right media mix strategy
• Being updated on latest media trends
• Keen to study media habits of consumer set and accordingly device a media mix strategy

Social Influencer Marketing

• Scale up KOL campaigns & make them an integral part of always-on strategy
• Identify the right set of social influencers through local digital agencies

Digital Content Creation

• Website content creation & planning along with good understanding of customer experience, UI/UX
• Ensure adherence to brand guidelines esp. during content development
• Build content in social media channels esp. during non-campaign periods

Digital Capability

• Evaluate multiple agency proposals & invest monies in the right media buying mix
• Website building and setting up & monitoring SEO
• Explore alternate digital channels for reaching out effectively to the set target audiences

Digital Analytics

• Regular reporting of digital success metrics ~ organic & paid

Sun Pharmaceutical Industries