o Regular Interaction with media ( business) ( non- business) correspondents on Company's corporate initiatives
o Engage and educate media on corporate issues, position on subjects.
o Prepare Write Up + Briefing Documents to meet needs of general business media and specific media requirements like HR pitches, CSR pitches etc
o Build relationship with new media in new regions to expand media coverage
o Regularly engage with senior MSIL members to get story ideas and prep them for interaction
o Work independently along with agency to plan and implement new projects / campaigns (e.g. Webpage)
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