Corporate Brand Manager

Year Mumbai, Maharashtra, India

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Role: Corporate Brand ManagerExperience: 5 to 8 years of experienceQualification: MBA - MarketingJob Location: Sun House, Mumbai:

Execute marketing campaigns ~ ATL, Digital & BTL
Ideate & execute brand interventions/campaigns/ long term properties/ large scale brand activations related to Sun Pharma corporate brand
Coordinate with multiple agencies for creative development & media management
Liaise with Digital marketing team member to activate & implement digital plans for corporate brand
Liaise with CMI team to assess corporate brand\'s equity across touch points & stakeholders
Liaise with internal teams like corp comm, internal comms, CSR, HR to find & popularize internal stories
Develop new brand properties that help strengthen Sun Pharma\'s corporate brand imagery
Identify opportunities for corporate branding within existing activations aimed at doctors & trade
Ensure compliance of corporate brand guidelines in all marketing & packaging material
Competition scan as well as scan of other corporate brands
Manage the always on strategy in conjunction with an agency

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