Job Description

We are seeking a talented and creative Copywriter with 3-5 years of experience to join our

team at VANN, a personal care and wellness brand rooted in the essence of nature. The

ideal candidate will be responsible for developing compelling brand stories,

conceptualising social media content, crafting PR communication, writing ad copy, and

creating scripts and ideas for ad campaigns. If you are passionate about storytelling,

brand communication, and organic living, we'd love to hear from you!

Key Responsibilities:

1. Brand Storytelling: Develop and maintain the brand voice across all platforms,

ensuring consistency with the brand's vision and ethos. - Craft engaging narratives that

embody VANN's focus on organic living, healing, and nature.

2. Social Media Conceptualization: - Create original content ideas for various social

media platforms. - Collaborate with the design and marketing teams to develop

innovative and engaging social media campaigns.

3. PR Writing: Write press releases, articles, and other PR materials that represent the

brand's values and product offerings. - Collaborate with PR agencies or internal teams to

promote the brand's message to the public and media outlets.

4. Ad Campaigns and Scripts: Develop creative ideas and scripts for TV, digital, and social

media ad campaigns. - Work closely with the marketing team to brainstorm campaign

concepts that align with the brand's values and appeal to target audiences.

5. Ad Copy Creation: - Write compelling ad copy for different marketing channels such as

digital ads, print ads, and product packaging. - Ensure all copy is aligned with the brand

tone, values, and target audience.

6. Collaborative Ideation: Partner with designers, marketers, and other creatives to bring

campaign ideas to life. - Participate in brainstorming sessions and contribute fresh, out-

of-the-box ideas to enhance the brand's communication strategies.

7. Other Creative Tasks: Support in writing blog posts, website content, product

descriptions, and newsletters. - Stay updated with industry trends and competitor

activities to ensure our content stays relevant and cutting-edge.

Skills and Qualifications - 3-5 years of experience in copywriting, preferably within the

personal care, wellness, or lifestyle industries. - Strong portfolio showcasing your expertise

in storytelling, social media content, ad copy, and campaign work. - Exceptional written

and verbal communication skills with the ability to adapt tone and style according to the

platform and audience. - Creative thinker with the ability to develop new ideas and

approaches to content creation. - Familiarity with digital marketing trends and the ability

to write for various digital platforms. - Ability to work collaboratively in a fast-paced

environment and manage multiple projects simultaneously.

Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Experience:

• Copywriting: 3 years (Preferred)

Work Location: In person