Job Description

Designation - Copywriter/ Content Writer Job Location - Ahmedabad, Gujarat (Work from Office) Objectives of this Role Consistently raising the bar on creativity by producing original, engaging content that connects with the intended audience and driving them to take action Adapting effortlessly to the voice, style, and specific requirements of various industries, geographies, or target audiences Staying informed about the latest trends in communication and client-related industries to ensure relevance and effectiveness Keeping up to date with style guidelines and brand voice to maintain consistency in messaging (brand tone, voice, visual identity, and verbiage) Collaborating closely with cross-functional teams, such as brand management and design, to develop cohesive content strategies that align with the company\'s overall goals Thriving in a dynamic and collaborative environment, handling a substantial workload with tight deadlines Responsibilities Developing content strategies that align with the company\'s goals, ensuring that the messaging effectively communicates the brand\'s value proposition Analyzing creative briefs to generate innovative ideas, and bring them to life across assigned brands Conducting comprehensive research to comprehend the client\'s requirements and target audiences, utilizing online resources, existing research, interviews with subject matter experts, and face-to-face meetings Crafting original and compelling content, while also editing/revising content for various existing corporate marketing and communication materials Optimizing\'s content for search engine optimization\'s (SEO) by conducting keyword research, and implementing best practices to improve organic visibility and drive traffic on the company\'s website and social media platforms Presenting copy concepts and final deliverables to the internal teams and client representatives as necessary Skills and Qualifications Bachelor\'s degree in journalism, English, communications, or related discipline Minimum 2-4 years of professional content writing experience, with a solid portfolio of work Exceptional writing and research skills Ability to work independently and with a team to meet deadlines Excellent organizational skills and multitasking ability Proofreading experience and familiarity with standard style guides Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro Social media or content marketing experience is a plus Experience working with content management systems, WordPress, etc. A keen eye for detail and appreciation of great design

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