Job Description

About Appitsimple InfotekEstablished in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo - a virtual phone system, and SoftwareSuggest - a software recommendation platform.We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.To know more: https://appitsimple.com/About SoftwareSuggestSoftwareSuggest is a leading software recommendation platform, revolutionizing how businesses find the best software solutions. Established in 2014, we provide expert insights and reviews, guiding users to make informed decisions. Our mission is to simplify software selection and help companies thrive with the right tools for success.To know more: https://www.softwaresuggest.com/About CallHippoCallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.To know more: https://callhippo.com/About Control Hippo:ControlHippo is a WhatsApp engagement platform that revolutionizes how businesses connect with customers. With Control Hippo, businesses can effortlessly access their WhatsApp business account from a unified platform, efficiently handling incoming queries and establishing meaningful connections with prospects.Control Hippo also helps with the following --Customer Support-Lead Generation-Order Management-Marketing Campaigns-Surveys and FeedbackTo know more: https://controlhippo.com/Key Responsibilities:

• Develop clear and concise copy for various marketing materials, including websites, product descriptions, brochures, email campaigns, social media posts, and advertisements.
• Collaborate closely with the marketing team, product managers, and designers to ensure that copy aligns with brand voice, messaging strategy, and visual elements.
• Research industry trends, competitor offerings, and target audience preferences to inform content creation and optimize messaging effectiveness.
• Translate technical specifications and features into user-friendly language, making complex IT concepts accessible and engaging for non-technical audiences.
• Maintain consistency in tone, style, and messaging across all communication channels, adhering to brand guidelines and standards.
• Edit and proofread copy to ensure accuracy, coherence, and grammatical correctness, while also optimizing content for SEO where applicable.
• Stay updated on advancements in technology and industry best practices to continuously improve the quality and relevance of our content.
• Contribute creative ideas for content campaigns, product launches, and marketing initiatives, striving to innovate and differentiate our brand in the market.

• Proven experience as a Copywriter, preferably within the IT industry or an advertisement agency.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a strong command of grammar, syntax, and punctuation.
• Ability to distil complex technical information into clear, concise, and engaging copy that resonates with target audiences.
• Proficiency in understanding and applying SEO principles to optimize content for search engines.
• Strong creative thinking and problem-solving abilities, with a passion for storytelling and crafting compelling narratives.
• Excellent collaboration and communication skills, with the ability to work effectively in a fast-paced, cross-functional team environment.

CallHippo