Job Description

HIRING FOR COPY WRITER

Job Location - Rajarhat, Kolkata, West Bengal 700156
Academic Qualification -Graduation
Work Experience -2yrs+
Shift Timing -10:00 Am - 7:00 Pm
Working Days- Monday - Saturday
Salary Bracket 25K+
SOME BASIC KRA'S:
? Write clear, concise, and compelling copy for various platforms, including print,
digital, and social media.
? Craft engaging product descriptions that highlight the features and benefits of a
product or service.
? Develop copy for advertising campaigns, including slogans, taglines, and
promotional materials.
? Create engaging and shareable social media content, including posts, tweets, and
captions for images and videos.
? Conduct keyword research and apply relevant keywords to enhance online
content.
? Incorporate search engine optimization (SEO) strategies into web content to improve visibility and ranking in search engines.
? Review and edit copy for grammar, spelling, and style to ensure it is error-free
and maintains a consistent tone and style.
? Ensure that the copy aligns with the brand's voice, message, and guidelines.
? Conduct regular content audits to ensure all materials are up-to-date and
relevant.
? Collaborate with marketing, design, and product teams to develop and execute
content strategies that support business objectives.
? Participate in brainstorming sessions to generate creative ideas and concepts for
marketing campaigns
? Stay updated on industry trends, market developments, and competitor activities
to ensure content is relevant and engaging.
? Use insights from market research to inform content creation and strategy
Desired Candidates:
? Strong command of the language, excellent grammar and punctuation, and the
ability to craft clear, engaging, and error-free content.
? Ability to adapt writing style and tone to match the brand's voice and guidelines,
as well as to suit different media and platforms.
? Solid understanding of marketing principles and the ability to create copy that
persuades and influences readers to take action.
? Familiarity with search engine optimization (SEO) best practices and the ability to
incorporate relevant keywords to improve online visibility.
? Creative thinker with the ability to generate innovative ideas for content and
marketing campaigns.
? Ability to think outside the box and bring fresh perspectives to content creation.
? Strong attention to detail to ensure all content is polished and professional.
? Ability to manage multiple projects and meet deadlines without compromising on
quality.
? Excellent communication skills and the ability to work effectively in a team
environment.
? Strong interpersonal skills to collaborate with various departments and
stakeholders.

Qualifications:
? Bachelor's degree in English, Journalism, Marketing, Communications, or a
related field.
? Proven experience as a copywriter or in a similar role.
? Portfolio of published articles or copywriting samples.
? Proficiency in using SEO tools and analytics platforms.

Job Type: Full-time

Pay: ?300,000.00 per year

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Content creation: 2 years (Preferred)
• content writing: 2 years (Preferred)

Location:

• Kolkata, West Bengal (Preferred)

Work Location: In person