Job Description

Position:Copy Lead(Ahmedabad)Location:AhmedabadExperience:5 - 6 YearsIndustries:Digital MarketingResponsibilities:Lead Content Strategy Development: * Oversee the creation and development of content strategies for multiple brands or projects.

• Collaborate with senior management, clients, and creative teams to define content direction and objectives.
• Ensure content strategies align with business goals, target audience, and brand identity.
• Creative Leadership:
• Lead and mentor the copywriting team to produce high-quality, engaging, and impactful content.
• Ensure all content produced is consistent with the brandxe2x80x99s voice, tone, and messaging across various platforms.
• Set and uphold creative standards across all copywriting projects, ensuring creativity and originality.
• Project Management and Workflow Oversight:
• Manage and oversee multiple projects simultaneously, ensuring timely delivery and alignment with client expectations.
• Establish and implement efficient workflows to ensure smooth collaboration across teams (design, marketing, editorial).
• Ensure adherence to deadlines and quality standards by guiding the copy team through project execution.
• Client Liaison:
• Act as the primary point of contact for clients, providing updates, gathering feedback, and managing client expectations.
• Understand client needs and translate them into compelling content strategies.
• Present and pitch ideas to clients or stakeholders and adjust the copy strategy based on feedback.
• Content Planning and Optimization:
• Develop content calendars, ensuring all content is planned, executed, and optimized for maximum engagement.
• Regularly assess the performance of content across platforms and provide strategic recommendations for improvements.
• Utilize analytics tools to measure content effectiveness and refine strategies to meet performance goals.
• Quality Control and Editorial Oversight:
• Review and edit copy produced by the team to ensure it meets brand guidelines, tone, and accuracy.
• Provide constructive feedback to junior copywriters and help them improve their writing skills.
• Ensure content is error-free, aligned with SEO best practices, and optimized for various digital platforms.
• Research and Trend Monitoring:
• Conduct in-depth research to understand market trends, audience preferences, and competitor activity.
• Stay updated on the latest content marketing trends, copywriting techniques, and digital marketing tools.
• Incorporate relevant industry insights into copywriting strategies to maintain competitiveness.
• Collaboration with Cross-Functional Teams:
• Work closely with design, SEO, and marketing teams to create integrated and cohesive campaigns.
• Ensure that the content strategy is aligned with overall marketing initiatives and business goals.
• Lead brainstorming sessions, content workshops, and strategic meetings to align teams on key objectives.
• Mentorship and Team Development:
• Foster a collaborative, creative, and supportive environment within the copy team.
• Train and mentor junior and mid-level copywriters to help them grow professionally.
• Regularly assess team performance, provide feedback, and ensure opportunities for growth.
• Brand Guidelines and Content Consistency:
• Develop and enforce detailed content guidelines for all assigned brands.
• Ensure that all written content is consistent in style, tone, and messaging across all touchpoints.
• Continuous Improvement:
• Stay proactive in self-improvement through workshops, training, and conferences to enhance leadership and copywriting skills.
• Encourage the team to experiment, innovate, and push creative boundaries to enhance content quality.

Required Skills

• Net savvy and adapt at computer skills.
• Logical thinking.
• Organizing.
• Good in communication

Required Qualification: - Any GraduateSalary :- Upto 8.40 LPAIf you are interested for this opening please send updated resume on same mail with following details.Total No. of Years Experience :-Current CTC :-Expected CTC :-Notice Period :-

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