Responsibilities:
- Manage and take ownership of content - from long-form articles to short-form bite-sized content. Reuse content to fit different channels
- Plan and execute the content strategy across different platforms.
- Plan, create and write content for users with different goals - SEO, Social, Affiliates, Email, PR and others.
- Distribute content in relevant channels to gain readership and traction.
- Build and maintain the content calendar, with prioritization for execution.
- Track metrics & KPIs to give insights on what is working & what can be improved.
- Have experience working with agencies to scale the production of varied content.
Requirements :
- Possess excellent written and verbal communication skills
- 3-6 years of experience writing or editing content for web and mobile interfaces, preferably in B2C
- Have empathy for users and a knack for storytelling
- Extremely detail-oriented. Grammar Nazis welcome!
- Have a creative bent of mind
- Prior startup experience is a plus
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