Job Description

About iSOCRATES

iSOCRATES advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data platforms, technologies, and processes as the Global Leader in MADTech Resource Planning and Execution(TM) serving publishers, marketers, agencies and enablers.

iSOCRATES has two lines of business: Platform/Products (MADTechAI(TM)) and Services (Consulting: Strategy and Operations; Managed Services).

MADTechAI is the Unified Marketing, Advertising and Data Decision Intelligence Platform. Purpose-built to Deliver Speed to Value serving B2C and B2B marketers, agencies, publishers, and their enablers.

iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time, and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

The company is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery centers in Mysuru and Bengaluru, Karnataka, India. Job description:

We seek a talented Content Writer/Editor with expertise in creating high-quality, impactful content tailored for B2B websites, email campaigns, social media platforms, search engine optimization (SEO), and broader digital marketing initiatives. The ideal candidate is a versatile informative and persuasive writer/editor who understands digital business audiences and can craft engaging content that drives results across multiple channels. Key Responsibilities: • Website Content: Long-form and short-form, landing pages, video scripts.
• Email Marketing: Develop and write compelling email copy for newsletters, promotional campaigns, drip sequences, and transactional emails, ensuring high open and click-through rates.
• Social media: Develop creative and engaging content for social media platforms (e.g., LinkedIn, YouTube, Reddit, Facebook, Instagram, X), including posts, captions, and ads, tailored to different audiences and platforms.
• Paid Advertising: Concept development and copywriting; close coordination with designers.
• Search engine-optimized Content: Research and write SEO-friendly blogs, articles, and website copy to improve organic rankings and increase visibility on search engines.
• Digital Campaigns: Collaborate with the marketing team to create content for digital advertising campaigns, including LinkedIn, Google Ads, display ads, and retargeting campaigns.
• Content Strategy: Contribute to developing content calendars, campaign strategies, and creative concepts to meet marketing goals.
• Performance Analysis: Work with the analytics team to assess content performance and make data-driven improvements.
• Brand Voice: Maintain and enhance the company's brand voice, ensuring consistency across all communication channels in promoting our B2B SaaS platform and services.
• Research: Stay updated on industry trends (e.g., global digital marketing, analytics, AI/BI, B2B SaaS platforms), competitors, and audience preferences to create relevant and innovative content.

Qualifications and Skills:

• Written and spoken American Business English fluency.
• Proven 3 to 5 years' experience in writing content for digital marketing, including long-form and short-form website, email, social media, and SEO in promoting B2B SaaS products and platforms.
• Exceptional writing, editing, and proofreading skills with a strong understanding of tone, style, and grammar.
• Knowledge of digital marketing strategies and tools, including email platforms (e.g. Salesforce, Adobe, Hubspot, etc), social media tools (e.g., Meta, LinkedIn), and SEO tools (e.g., SEMrush, Ahrefs) and AI-based content-related tools.
• Understanding of social media algorithms, SEO best practices, and email marketing principles.
• Ability to create content for diverse audiences across various industries and senior audiences.
• Strong organizational and time-management skills to meet deadlines in a fast-paced environment.
• Familiarity and comfort with A/B testing, performance tracking, and analytics for content optimization.

Preferred Qualifications:

• Bachelors or Master's degree in Marketing, Communications, English, Journalism, Public Relations, or a related field.
• Experience in paid search and social media advertising copy.
• Knowledge of emerging trends in digital marketing and content strategies.
• Willing to relocate to Mysore.
• Should be able to work from 3PM to 12 PM (IST).