Job Description

Job Summary:

We are seeking a talented Content Writer to join our dynamic team at Saraf Academy in Kolkata. As a Content Writer, you will play a crucial role in enhancing our online presence by creating compelling and optimized content across various platforms. Your responsibilities will include crafting engaging web content, developing effective content strategies, conducting research, and ensuring the highest standards of quality and accuracy. Additionally, you will collaborate closely with cross-functional teams, monitor content performance, and contribute to our overall digital marketing efforts.

Key Responsibilities:

• Develop and produce high-quality web content that is optimized for SEO and incorporates trending keywords to enhance website visibility.

• Craft engaging and informative blogs, articles, social media posts, and promotional content to attract and retain our target audience.

• Utilize your basic knowledge of digital marketing principles to understand how algorithms work and apply this understanding to improve content performance.

• Create compelling YouTube titles and descriptions using trending hashtags and keywords to maximize reach and engagement.

• Collaborate effectively with team members to brainstorm ideas, plan content calendars, and ensure alignment with overall brand objectives.

• Conduct thorough research to stay updated on industry trends, audience preferences, and competitor strategies.

• Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines.

• Monitor content performance metrics and analytics to identify areas for improvement and optimization.

Qualifications:

• Bachelor's degree in English, B.Com, Journalism, Mass Communication, or a related field.

• Proven experience in content writing, with a strong understanding of SEO principles and digital marketing techniques.

• Proficiency in using trending keywords and hashtags to enhance online visibility and engagement.

• Basic knowledge of digital marketing concepts, including algorithms and analytics.

• Excellent written and verbal communication skills in English.

• Ability to work both independently and collaboratively in a fast-paced environment.

• Strong attention to detail and the ability to meet deadlines consistently.

• Previous experience in the education or training industry is a plus, but not required.

Join us at Saraf Academy and be part of a creative and innovative team dedicated to delivering impactful content that resonates with our audience and drives measurable results.

Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?20,000.00 per month

Schedule:

• Day shift

Experience:

• Content writing: 1 year (Required)

Language:

• English (Preferred)

Work Location: In person