Job Description

Key Responsibilities:

• Content Creation:
• Develop well-researched, original, and engaging content, including blogs, articles, social media posts, e-books, case studies, and email campaigns.
• Write compelling content for landing pages, product descriptions, and other marketing materials.
• SEO Optimization:
• Implement SEO best practices to enhance content visibility and improve organic traffic.
• Conduct keyword research and integrate relevant keywords into content without compromising quality.
• Content Strategy:
• Collaborate with the marketing team to plan and execute a content calendar.
• Develop content that aligns with the company's tone, voice, and branding guidelines.
• Audience Engagement:
• Create user-focused content to drive engagement, attract new customers, and retain existing users.
• Analyze audience behavior and adapt content strategies accordingly.
• Research & Insights:
• Stay updated on EdTech trends, educational advancements, and audience preferences.
• Conduct thorough research on industry-related topics to ensure content relevance and accuracy.
• Performance Monitoring:
• Track and analyze content performance metrics to refine strategies and achieve KPIs.
• Suggest improvements to optimize content effectiveness.

Qualifications:

• Bachelor's degree in English, Journalism, Communications, or a related field.
• Minimum of 2 years of experience in content writing, preferably in the EdTech or education sector.
• Strong portfolio showcasing writing skills and versatility across different content formats.
• Proficiency in SEO tools and content management systems (CMS).
• Excellent command of English with impeccable grammar and editing skills.
• Ability to handle multiple projects, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills:

• Familiarity with EdTech trends and technologies.
• Basic knowledge of graphic design tools like Canva is a plus.
• Experience in creating multimedia content, such as video scripts or podcasts, is advantageous

Job Type: Full-time

Pay: ?18,262.97 - ?20,823.97 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Overtime pay

Experience:

• Content writing: 1 year (Required)

Work Location: In person