Job Description

: The Content Writer cum Copywriter will be responsible for creating engaging and impactful content across multiple platforms. This role requires a strong understanding of both long-form content (such as blogs and website content) and short-form copy (such as social media posts, digital ads, and print materials like hoardings and placards). The ideal candidate should have a keen eye for detail, excellent storytelling skills, and the ability to write SEO-optimized content to enhance online visibility and engagement. Key Responsibilities: 1. Content Creation:

• Write and edit long-form content such as blogs, articles, website content, and press releases.

• Develop short-form copy for social media, digital ads, ABM campaigns, and print advertisements.

2. SEO Optimization:

• Integrate SEO best practices into content to increase organic traffic.

• Write compelling write-ups, meta tags and descriptions for web pages.

3. Content Strategy & Collaboration:

• Collaborate with design, marketing, and social media teams to create compelling multimedia content.

• Ensure brand consistency across all platforms.

4. Performance Analysis:

• Monitor content performance using analytics tools.

• Track engagement metrics and optimize content based on insights.

• Stay updated with content marketing trends and audience preferences.

5. Advertising & Marketing Copywriting:

• Write persuasive ad copy for Google Ads, Meta Ads, and SMS campaigns.

• Develop landing page content optimised for conversions.

• Create compelling marketing materials, including brochures, posters, and banners.

6. Market Awareness:

• Stay up to date with industry trends and emerging digital content strategies.

• Conduct competitor analysis to identify content opportunities.

7. Reporting:

• Provide regular reports on content performance, including key engagement metrics and insights.

Requirements Qualifications: Graduate or Master