Job Description

Location : Thoraipakkam - Chennai
Experience : 2-4 Years

What You will do :

• SEO Strategy & Execution: Develop and execute an SEO-driven content strategy aimed at increasing organic traffic, improving search rankings, and driving lead generation.
• Content Creation: Craft engaging and conversion-oriented content for blogs, guides, emails, landing pages, and social channels to captivate target audiences and support inbound marketing objectives.
• Keyword Research & Optimization: Perform keyword research and competitor analysis to identify content opportunities and optimize for search engine visibility.
• Campaign Collaboration: Work with the marketing team to design content for email sequences, promotional materials, and digital campaigns that align with overall marketing initiatives.
• Content Management: Regularly update website content to ensure accuracy, relevance, and alignment with our strategic goals.
• Performance Monitoring & Analysis: Track content performance metrics and use insights to refine strategies for improved results.
• Industry Trends & Best Practices: Stay current with the latest content marketing and SEO trends to keep our content innovative and competitive.
• Cross-functional Collaboration: Partner with designers, product managers, and other stakeholders to ensure cohesive content creation across teams.

Requirements:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2+ years of experience in content writing, with an emphasis on SEO and inbound marketing.
• Versatile writing skills with experience producing various content formats, including blogs, guides, emails, landing pages, and social media. Exceptional writing, editing, and proofreading skills with attention to detail are a must-have.
• In-depth understanding of SEO principles, keyword research tools, and content and conversion optimization strategies for inbound marketing.
• Familiarity with content management systems (e.g., WordPress), email marketing tools, and analytics platforms.

Preferred Qualifications:

• Industry experience in e-commerce, SaaS, or logistics.
• Proficiency with SEO tools like Google Analytics, SEMrush, Ahrefs, or similar platforms.
• Analytical skills to measure content effectiveness and make data-driven decisions.

Job Type: Full-time

Pay: ?30,000.00 - ?45,000.00 per month

Schedule:

• Day shift

Experience:

• SaaS Content Writing: 1 year (Required)

Work Location: In person