Content Writer
Year Mohali, Punjab, India
Job Description
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About the role: We are seeking an experienced Content Strategist to lead our content initiatives in Mohali. This pivotal role involves crafting a broad-level strategy for diverse types of content, including landing pages, website content, ad copies, email copies, case studies, and social media. The ideal candidate will have a proven track record in developing comprehensive content plans that align with both the organization\'s strategic goals and product-specific attributes. Responsibilities include driving impactful campaigns across digital platforms, ensuring consistency in the brand\xe2\x80\x99s voice, and leading a team to execute these strategies effectively. This role requires strong leadership, strategic thinking to maintain high-quality content standards and meet organizational objectives. What You Need for this Position:
- Bachelor\xe2\x80\x99s degree in Marketing, Communications, or related field.
- Proven experience ( 3-5 years) in content marketing with demonstrated leadership abilities.
- Exceptional writing and editing skills with a keen eye for detail.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Proficiency in content management systems (CMS) and analytics tools.
- Ability to develop and execute content strategies that drive brand awareness and customer engagement.
- Excellent interpersonal and communication skills, with the ability to effectively delegate tasks and manage a team.
- Develop and oversee the overall content strategy for BotPenguin and other products of Relinns, encompassing the company\'s website, blogs, social media channels, and other communication platforms.
- Lead a team of 10+ content creators and collaborate with internal stakeholders to produce high-quality content aligned with business goals and brand guidelines.
- Act as the custodian of the content calendar for blogs, website pages, social media, and other communication channels.
- Manage content distribution channels to optimize reach and engagement, including SEO strategy implementation.
- Analyze content performance metrics and provide insights to optimize strategies and achieve company objectives.
- Stay updated with industry trends and best practices in content marketing, digital media, and technology.
- Mentor and guide team members, delegate tasks and ensure timely delivery of content projects.
- Collaborate cross-functionally with marketing, design, and sales teams to align content initiatives with overall business objectives.
- Develop and update training modules for team members and recruits to ensure consistency and excellence in content creation.
- Join a fast-paced team of like-minded individuals who share the same passion as you with whom you\'ll tackle new challenges every day.
- Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
- Enjoy a friendly and high-growth work environment that fosters learning and development.
- Competitive compensation package based on experience and skill.
- Monday to Friday
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Job Detail
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Job IdJD3305751
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMohali, Punjab, India
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EducationNot mentioned
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ExperienceYear