Job Description

About ReachLocal :



REACHLOCAL India is a renowned digital marketing operations company providing digital solutions to small and medium-size advertisers and is dedicated to helping businesses maximize their online potential and connect with their target audiences. With a rich history in digital advertising, REACHLOCAL India specializes in creating and implementing data-driven strategies that enhance online visibility, drive website traffic, and boost conversions for businesses of all sizes. The company's operations are located in the United States, United Kingdom, Canada, Australia, New Zealand and India. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 700+ employees in 2023. Company URL: www.reachlocal.com



We are part of Gannett - USA Today Network, which is one of the largest-selling newspapers in North America. REACHLOCAL India specializes in two major areas: Print and Digital advertising. Graphics, imaging, pagination, and layout of print advertisements. In terms of digital advertising, we provide SEM, SEO, and social media advertising.


Job Summary :



We are seeking an experienced SEO Content Writer to join our team. The ideal candidate will possess a solid understanding of SEO principles and best practices, have experience producing high-quality content across various platforms, and demonstrate the ability to work with clients from diverse cultural backgrounds, particularly in New Zealand and Australia. This role requires excellent research, analytical, and communication skills to craft engaging and effective content that meets the needs of our clients and drives traffic and engagement.



Roles & Responsibilities:



• Conduct keyword research and implement on-page SEO strategies.
• Develop and execute content strategies tailored for different markets.
• Write compelling content for websites, blogs, product descriptions, and other digital platforms.
• Stay updated on industry trends, competitors, and audience preferences.
• Collaborate with team members to gather requirements and provide updates.
• Utilize SEO tools and analytics platforms to evaluate content performance and refine strategies.
• Adapt to changing SEO trends, algorithm updates, and client demands to continually improve content strategies.
• Craft engaging product descriptions for e-commerce clients to showcase products effectively.


Eligibility Criteria:


• Proven experience of 2+ years as an SEO Content Writer or similar role.
• Bachelors degree and a digital marketing course preferred
• Strong understanding of SEO principles, including keyword research and on-page optimization.
• Demonstrated ability to produce high-quality content across various platforms.
• Experience working with clients from diverse cultural backgrounds, especially in New Zealand and Australia.
• Strong research skills to stay informed about industry trends and audience preferences.
• Analytical skills to interpret data from SEO tools and analytics platforms.
• Excellent communication skills for effective collaboration and feedback management.
• Adaptability to changing SEO trends and client requirements.
• Portfolio of past work, including writing samples, case studies, and client testimonials.


Familiar with the below tools:



• CMS & CRM Tools: WordPress, Joomla, Drupal, Shopify, Salesforce, Wrike, etc.
• SEO Tools: SEMrush, AHREF, Screaming Frog, Google My Business, etc.
• Analytics & Reporting Tools: Google Analytics (Universal), Google Analytics 4 (GA4), Google Search Console
• Google Data Studio, MS Office (Excel & PPT)
• Familiarity with keyword research tools and on-page optimization techniques.
• Ability to use analytics platforms to track and measure content performance.


Perks and Benefits:


• Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility.


Location: Goregaon East, Mumbai - India

Schedule: Full-Time (Day Shift)

Shift Timing: 9:30 AM to 6:30 PM (Mon to Fri + 1 Saturday /month working)