Job Description

About Shopflo

At Shopflo, we're trying to change the way consumers experience brands and businesses. Our first product was a cart and checkout platform for e-commerce that allowed marketers to personalize discounts, rewards, and payments. We are currently also working on a new product that takes it a notch higher by unlocking enterprise-grade personalization for all consumer tech businesses.
Team & Role

Shopflo was started by three co-founders: Ankit (ex-IIT Kharagpur, Oracle, Gupshup), Ishan (ex-IIT Bombay, Parthenon, Elevation Capital), and Priy (ex-IIT Madras, McKinsey, Elevation Capital). We are a team of ~60 people now (with team members joining from Livspace, Gupshup, Setu, etc.). We are located in HSR Layout, Bengaluru. We have closed our first seed round at $2.6M with Tiger Global, TQ, and Better. And we're just getting started!





As a Content Writer, you'll play a key role in shaping our brand voice, creating compelling content, and building a content engine that drives engagement and growth.
### What you will do

Content Creation:


• Write insightful and engaging blog posts tailored to D2C e-commerce and consumer tech audiences.
• Repurpose existing content into bite-sized formats for social media, driving visibility and engagement.
• Collaborate with designers and video producers to create multimedia content, including videos and graphics.

Creative Strategy:


• Ideate innovative content campaigns that align with Shopflo's vision and objectives.
• Experiment with creative storytelling techniques to enhance brand resonance.
• Assist in refining the overall content strategy based on audience insights and performance metrics.

Content Management:


• Help build a scalable content process, ensuring seamless coordination with freelancers and internal teams.
• Monitor content performance metrics to inform decisions and identify areas of improvement.
• Take ownership of content ideation, development, and execution, paving the way to evolve into a content editor role.

### You should apply if you have

• Must have: 2 to 4 years of strong copywriting and content writing skills with a flair for creative strategy.
• Good to have: Basic knowledge of SEO, content distribution, and video marketing. Video editing skills are a bonus.
• A passion for storytelling and a keen eye for engaging content.
• A proactive approach to learning, experimenting, and taking ownership of your work.