Job Description

We are seeking a talented Content Writer to craft engaging blog posts, white papers, product descriptions, social media content, and web copy. This role is ideal for someone skilled at expanding our digital footprint and enhancing engagement through high-quality content. A proven track record of producing work that drives engagement and generates leads is essential. We value creativity and data-driven insights to continuously improve content effectiveness. Key Responsibilities:
1. Ideation and Content Strategy • Audience Research : Identify target audience demographics, preferences, and platform behavior.
• Content Theme and Tone Setting : Define brand voice, key messages, and content themes aligned with campaign goals.
• Content Calendar Planning : Develop a content calendar with planned posts, key dates, and thematic events.


2. Concept Development and Writing • Topic Research : Research relevant topics, trends, and keywords that resonate with the audience and support brand goals.
• Creative Content Writing : Draft engaging captions, post descriptions, taglines, and hashtags to match the platform style and audience.
• SEO and Hashtag Optimization : Optimize content with relevant keywords and popular hashtags to increase reach and discoverability.
• CTA Development : Write effective Calls-to-Action (CTAs) to encourage desired audience responses (e.g., engagement, clicks, shares).


3. Content Brief Creation • Detailed Content Briefs : Create briefs outlining the post objectives, messaging, and any specific requirements for the design team.
• Visual Concept Suggestions : Describe the preferred look and feel of the visuals, including mood, color scheme, and style.


4. Graphic Design References • Reference Collection : Gather design references from competitor posts, mood boards, or previous brand visuals to guide the design team.
• Image and Icon Suggestions : Suggest types of images (e.g., lifestyle, product-focused, user-generated content) or icons that complement the message.
• Typography and Layout Recommendations : Offer ideas on font style, alignment, and layout for cohesive branding.
• Design Briefs for Specific Posts : Provide clear instructions on how visuals should align with the written content, including placements for CTAs, logos, and hashtags.


5. Content Review and Feedback • Initial Draft Review : Collaborate with designers to ensure visuals match the intended message and brand identity.
• Feedback Loop : Suggest revisions to align the final design with the content's tone, message, and audience expectations.
• Final Approval : Review and approve the final design and content for posting.

Qualifications: • Bachelor's/Master's degree in English, Journalism, Marketing, or a related field.