Job Description

About GyanDhan

India's first education financing marketplace, GyanDhan is on a mission to equalize and expand access to education. Providing end-to-end education loan assistance, GyanDhan is a digital-first company that seeks to revolutionize education financing in India. With partnerships with leading lenders such as State Bank of India, Bank of Baroda, ICICI Bank, Axis Bank, and HDFC-Credila, we have disbursed over INR 5,000 crore. Backed by investors like ECF (Education Catalyst Fund) and the Indian Chapters of Stanford Angels & Harvard Angels, GyanDhan is driven by a team of 170+ young, dynamic, and enthusiastic employees. Our founders, Ankit Mehra and Jainesh Sinha, are IIT alumni with previous experience at CapitalOne - USA. Having personally faced financial constraints during their higher studies, they are passionate about democratizing education.



We are seeking a talented and creative Senior Content Writer to join our team who can conduct thorough research on industry-related topics and produce high-quality written content that resonates with our target audience. As a Senior Content Writer, you will be responsible for crafting compelling content across various platforms. Your role will be pivotal in driving brand awareness, attracting customers, and enhancing GyanDhan's reputation as a thought leader in the industry.

Roles & responsibilities

• Conduct in-depth research on industry-related topics using available sources.
• Understand the mindset of our target audience and tailor content accordingly.
• Demonstrate excellent grammar and writing skills with a keen eye for detail.
• Craft engaging and error-free content for multiple platforms, including website, email marketing, product descriptions, videos, blogs, email copies, WhatsApp copies, YouTube scripts, and more.
• Apply search engine optimization (SEO) strategies to enhance the online visibility of our website in search results.
• Provide feedback and guidance to junior writers, assisting them in improving their writing skills and meeting quality standards.
• Edit and proofread articles written by junior writers, ensuring accuracy, clarity, and adherence to style guidelines.
• Collaborate with cross-functional teams to brainstorm ideas, develop content strategies, and maintain consistent messaging across all platforms.
• Stay updated with industry trends, emerging technologies, and best practices in content writing and digital marketing.
• Monitor and analyze the performance of content to identify areas for improvement and optimize content for maximum impact.
• Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials

Skills Required

• An impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Ability to work independently with minimal supervision.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
• Ability to handle multiple projects with different objectives simultaneously.
• Strict adherence to style guides and publication policies.
• Effective time management skills, including prioritizing, scheduling, and adapting as necessary.
• Proficiency with computers and writing programs such as Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint.

Job Type: Full-time

Pay: ?350,000.00 - ?450,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Morning shift

Work Location: In person