Job Description

ConvergePoint ( ) is looking for an individual who can come in and take ownership of our Content Writing function.What tools and methods have you used for tracking and analyzing PPC campaign performance?Job Responsibilities

• Conduct in-depth research on industry-related topics to develop original content, including case studies, company news updates, and blog articles.

• Identify customer needs and content gaps to recommend new topics aligned with the TOFU, MOFU, and BOFU funnel for a USA-based audience.

• Develop compelling content across various formats, including blogs, articles, product descriptions, landing pages, webinars, and B2B social media channels.

• Revamp existing articles and blogs to improve readability and SEO performance.

• Proofread and edit all content before publication.

• Stay abreast of the latest SEO techniques and practices, collaborating with the SEO team to implement them in content creation.

• Utilize simple keyword research tools and follow SEO guidelines to optimize content for search engines.

• Assist the marketing team in developing ad copy for advertising and marketing campaigns to promote products.

• Coordinate with the marketing and design teams to illustrate articles and develop marketing collaterals.

Key Skills / Requirements

• Good experience in Content Management System

• Excellent verbal and written communication skills.

• Proficient in writing SEO-optimizedcontent

• Proven experience as a Content Writer

• Experience doing research using various sources.

• Must have experience writing content for a US-based audience.

• Must have excellent communication skills and experience interacting with Indian and US-based teams.

• Confident communicator with the ability to translate complex concepts into simple language.

• Must have excellent skills with Microsoft Office.

• Must have basic graphic design skills to present data in visual formats.

• Any experience with creating walk-throughvideos and screen capture videos is desired

• Experience with HubSpot CMS drafting/editing content will be a plus.

About us:At ConvergePoint, we deliver compliance management software solutions on the Microsoft 365 SharePoint platform. Our mission is to help businesses streamline their compliance processes and improve efficiency through innovative software solutions. Join us in our commitment to excellence and making a difference in the world of compliance management.Requirements

ConvergePoint