WORKFORCE

We strongly believe that our people are our greatest asset. We also endeavour to nurture a culture of diversity, innovation, total quality management and employee care and respect. As a matter of principle, we believe that diversity within the workforce greatly enhances our overall capabilities.

COMPANY

We encourage a high-performance culture and support it through various rewards and recognitions. We aspire to become a fully loaded smart tech company focused on enabling better experiences to the new Indian youth by designing and delivering innovative smart tech products that push the boundaries of science, art, engineering and technology.



Imagine working for one of the fastest growing Consumer technology brand in India. A company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. Come grow with Crossbeats and make an impact while enjoying working in a fun filled environment.
The Copywriting Team at Crossbeats creates concept/copy solutions for eCommerce assets, packaging, digital and marketing communications. As part of the bigger Brand Content Team, the copywriters are gatekeepers of the Crossbeats brand voice for all consumer touchpoints.
We are looking for an experienced Copywriter to join the Crossbeats team. This individual will focus on writing effective and response driving short form and long form copy that connects with the brands customer base. The ideal candidate will be able to generate highly imaginative and inspiring concepts as well as headlines, taglines and content. They are fluent in the consumer lifestyle culture and understand social, cultural, industry and pop-culture trends to write content that is current and connects with the target audience. They are a master of writing in multiple styles for various channels leveraging unique tones, all while remaining true to the brands voice and values. They manage the quality of all their deliverables to ensure they meet brand standards, are completed efficiently and accurately on time.
Essential Job Functions

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  Write compelling, witty, on brand and creative copy for digital channels including email marketing, landing pages, ecommerce store, product pages, digital ads and social media.
  
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  Write high quality short form copy to serve as headlines, taglines and calls to action that deliver results and resonates with consumers while representing the brands core values
  
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  Write compelling and grammatically clean long form copy for use on product pages, product descriptions, press releases, and other forms of content
  
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  Write accurate and brand appropriate copy for use in print, advertising, packaging and sales materials
  
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  Take requests and marketing briefs to generate on-brand copy that will resonate with the target customers
  
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  Edit, review and proofread copy that is written by other teams and self-edit your own work for accuracy and consistency in brand voice and tone
  
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  Write copy for each channel based on strategy, objective, concept and target audience
  
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  Stay aware and in front of social, cultural and pop-culture conversations, vocabulary, slang, issues, and memes. Maintain an understanding of past, present and future trends in culture and relevant industries (preferably a focus in fashion, consumer tech, urban brands, sports, gaming and music)

Required Knowledge, Skills, and Abilities

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  Experience writing marketing copy for an ecommerce store, social media, email marketing, advertisements, direct mail and other marketing and channels
  
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  Experience writing press releases, packaging copy, blog content, product descriptions and sales copy
  
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  Must stay ahead of culture and have a deep understanding of the current events, vocabulary and conversations in relevant industries (fashion, streetwear, urban brands, sports, gaming and music)
  
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  Must be able to write in multiple styles, formats and tones
  
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  Must be able to prioritize multiple projects and deliver high quality work in an efficient and quick manner
  
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  Must have a foundational understanding of the ecommerce landscape, and the nuances of copywriting in different digital channels
  
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  Advanced Proficiency with Microsoft Office
  
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  Strong initiative, organizational, communication skills, and multi-tasking skills with the ability to work both as a part of a team as well as independently with little supervision
  
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  An understanding of and/or a passion for the lifestyle brands and consumer technology

Required Education and Experience

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  BA/BS required or equivalent experience
  
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  2-3 years of marketing, direct response or brand copywriting experience with a fashion, streetwear, or lifestyle brand