Lead the messaging for Entropik brand and its products that are changing the way businesses measure, analyze, and design experiences via our proprietary Emotion AI platform.
Content strategy, production, and design with a focus on depth and quality of content driven by data and insights.
Drive category leadership within C-level audiences and showcase solution capabilities to the user community
Roles & Responsibilities :
Own the content function - Strategy, planning, and development
Develop, write and deliver content for the website, email marketing campaigns, sales collateral, videos, and blogs
Work closely with consumer insights, product and sales teams for ideation and inputs
Build and execute content calendar in line with marketing goals while maintaining messaging standards
Set up a content development process involving stakeholders across the org (e.g. Subject matter experts) .
Collaborate with other marketing aspects such as inbound, ads, and SEO for alignment
Work with existing content agencies to coordinate quality content development and timely delivery
Drive thought leadership via content driven by a deep understanding of the product and markets
Requirements
Min. 3 Years of experience in Content Marketing in B2B SaaS companies (Must)
Self-Motivation with a passion to work with minimal oversight and accomplish the job
You need to be organised, detail-oriented and creative .
Ability to thrive in a high-velocity growth structure
Benefits
As per company policy.
About Entropik Technologies:
Entropik Tech is the world\'s leading Emotion AI company that reads Human Emotions, helping redefine experiences.
In our Mission to Humanize experiences, we have built AI technologies that understand Human Emotions by Facial Expressions, Eye Movement, Voice Tonality and Brainwaves, in a fast and scalable manner.
Our Diverse product portfolio lets you measure experiences across Media, Digital & Shopper interactions in an accurate and meaningful way.
Entropik Tech provides Emotion Insights to over 150 global brands in CPG, Retail, Media & Publishing, Telecom, and Financial Services industries amongst others. The company has a presence across North America, Europe, Middle East, India and South-East Asia.