writes informative and engaging articles to help brands showcase their products
. They write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts to press releases.
Researching and writing high-quality content like product descriptions, user manuals, website content, etc.
Optimising content for search engines using keywords, meta tags and other SEO techniques
Collaborating with other teams like designers and developers to align content with the company's brand
Measuring the content's success by tracking KPIs like website traffic and conversions
Creating and executing a content calendar
Reviewing, editing and proofreading content
Skills required
Experience with content management systems
Creative writing,
Knowledge of social media marketing and strategies.
Ability to write in various styles and tones to suit different audiences.