Job Description

Key Responsibilities:1. Content Development- Produce engaging, high-quality content for our website, landing pages, blogs, and other digital platforms.- Develop persuasive copy for offline marketing materials, including brochures, flyers, and presentations.- Craft B2B communications that effectively address the needs of the education sector, highlighting our solutions and value propositions.2. Branding and Messaging- Ensure all content aligns with Corporate Gurukul's voice, tone, and messaging strategy.- Collaborate with marketing and design teams to maintain a cohesive brand narrative across all channels.- Innovate storytelling techniques to enhance brand recall and engagement.3. Online Marketing Support- Write email campaigns, social media posts channel-wise, and paid ad copy optimized for lead generation and conversion.- Optimize content for SEO to drive organic traffic and improve search engine rankings.- Monitor and analyze content performance, making data-driven adjustments as needed.4. Offline Collateral Creation- Develop compelling copy for brochures, whitepapers, case studies, and reports tailored to the education B2B audience and aligned with the Brand voice- Collaborate with the design team to ensure content and visuals complement and reinforce messaging.5. AI Tools and Best Practices- Utilize AI tools to enhance content creation, brainstorming, and editing processes.- Stay updated on emerging trends and tools to ensure content remains innovative and competitive.- Implement content writing best practices, ensuring clarity, conciseness, and relevance. (ref:updazz.com)

updazz .com