Job Description

Job Title: PR & Content Strategist*Company:* Fresca - The Fruit Juice Brand
*Experience:* Above 5 years
*Salary:* Competitive*About Fresca:*
Fresca is not just any fruit juice brand were all about energy, excitement, and making life fun! Were looking for a creative, vibrant, and out-of-the-box marketer to take our brand to new heights by making us viral, memorable, and exciting for everyone.*Job Overview:*
Were on the hunt for a Fun & Viral Marketer who can design crazy ad campaigns, plan wild photo shoots, create engaging social media reels, organize exciting events, and ensure our brand is the talk of the town. If youre passionate about making bold ideas come to life and want to help Fresca become a sensation, we want you!*Key Responsibilities:*
- *Create Viral Campaigns:* Dream up and execute wild, attention-grabbing marketing campaigns that make Fresca the go-to juice for fun.
- *Plan and Organize Photo/Video Shoots:* Lead the creative process from ideation to execution, ensuring Frescas brand is always portrayed in a fresh, playful, and exciting way.
- *Social Media Master:* Own Fresca's social media presence by creating fun and engaging content from crazy Instagram reels to TikToks that everyone will want to share.
- *Event Planning:* Plan and manage exciting, on-brand events that bring people together and celebrate the joy of fruit juice.
- *Collaborate with Influencers:* Identify and work with influencers who resonate with our playful, energetic brand vibe.
- *Engage with Fans:* Build and maintain a buzz around the brand, interacting with our community and making everyone feel like theyre part of the Fresca fun.*What Were Looking For:*
- *Creative Thinker:* Youre full of fresh ideas and love to push boundaries with fun, unexpected campaigns.
- *Social Media Whiz:* You know how to use Instagram, TikTok, and other platforms to create viral content.
- *Strong Visual Aesthetic:* You have a keen eye for design and know how to make visuals pop.
- *Event Enthusiast:* Youre skilled at organizing fun, lively events that get people talking.
- *Bold & Energetic:* Youre not afraid to take risks and bring high energy to everything you do.
- *Team Player:* You can collaborate across teams, from designers to product developers, to bring your ideas to life.*Perks:*
- Opportunity to shape the voice and tone of an exciting brand.
- Be at the forefront of fun, creative marketing.
- Work with a team that loves what they do.
- Unlimited juice of course!*How to Apply:*
If youre ready to make Fresca the most exciting fruit juice brand out there, send us your resume, portfolio, and any creative campaigns or social content youve worked on to shobhna@lakshitbhayana.com.

LBR