At Scalent we are seeking a creative and experienced Content Strategist to join our dynamic team for an online kids brand focusing on toys. As a Content Strategist, you will be responsible for crafting engaging and compelling copy for various platforms including product descriptions, social media posts, blogs, CRM communications, and WhatsApp messages. The ideal candidate should have prior experience working with direct-to-consumer (D2C) brands, a strong command of language, and the ability to convey messages effectively in a concise manner.
Responsibilities:
1. Write fun and engaging product descriptions that highlight the features and benefits of our toys while resonating with our target audience (parents).
2. Develop creative and attention-grabbing copy for social media posts across platforms such as Instagram, Facebook, and Twitter.
3. Create informative and entertaining blog posts that align with our brand\'s tone and values, while also driving traffic and engagement.
4. Craft personalized and compelling copy for CRM communications including email newsletters, promotional offers, and loyalty programs.
5. Generate playful and interactive messages for WhatsApp to engage with our customers and drive sales.
6. Collaborate with the marketing and design teams to ensure consistency in messaging and branding across all channels.
7. Stay updated on industry trends and best practices in copywriting to continuously improve our content strategy.
Requirements:
1. Bachelor\'s degree in English, Communications, Marketing, or related field.
2. 1-2 years of prior experience working as a Copywriter for a direct-to-consumer (D2C) brand, preferably in the kids or toys industry.
3. Excellent command over the English language with a knack for storytelling and creativity.
4. Strong understanding of different writing styles and tones, with the ability to adapt based on the target audience and platform.
5. Proficiency in writing clear, concise, and compelling copy that drives engagement and action.
6. Ability to work under tight deadlines and manage multiple projects simultaneously.
7. Familiarity with SEO principles and keyword optimization is a plus.
8. Passion for kids\' products and an understanding of what resonates with children and parents alike.
9. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
10. Portfolio showcasing previous work in copywriting, preferably with examples relevant to the kids or toys industry.
Benefits:
- Competitive salary package
- Health insurance benefits
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
This position offers an exciting opportunity to work with a well-established toy brand and contribute to its growth. Join our team and be part of creating memorable experiences for children and families through imaginative and captivating copywriting! Note: This job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be subject to change based on business needs.
Thanks! Job Types: Full-time, Permanent Pay: Up to \xe2\x82\xb9750,000.00 per year Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Have you worked for a D2C Brand before?

Experience:

• total work: 1 year (Required)
• Copywriting: 1 year (Required)
• D2C: 1 year (Preferred)

Work Location: In person