Job Description

Key Responsibilities :- Content Strategy Development : Formulate and implement comprehensive content strategies aligned with business goals and target audience.- Content Research : Conduct in-depth research to identify industry trends, customer needs, and competitive landscapes to inform content creation and strategy.- Long-Term Content Planning : Develop and maintain a content calendar that outlines long-term content initiatives, ensuring a consistent and cohesive brand voice.- Team Collaboration : Collaborate cross-functionally with various teams to gather insights, align content with marketing campaigns, and support broader business objectives.- Writing and Editing : Generate high-quality written content when needed, including articles, blog posts, whitepapers, and other collateral, maintaining a high standard of grammar and style.- SEO Optimization : Ensure content is optimized for search engines, utilizing best practices to maximize organic visibility.- Performance Tracking : Monitor and analyze content performance metrics to refine and optimize strategies for maximum impact.Qualifications :- Bachelor\'s degree in Marketing, Communications, English, or a related field.- Proven experience in content strategy development and execution.- Exceptional writing and editing skills, with the ability to craft compelling and engaging content.- Proficiency in conducting content research and utilizing data-driven insights.- Strong understanding of SEO principles and their application in content creation.- Ability to work collaboratively in a fast-paced, dynamic environment. (ref:updazz.com)

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