Job Description

About the Company -NovaBenefits is on a mission to provide the best in class health and wellness benefits for employees in India. We envision that a vast majority of the county's population will get better access to high-quality healthcare through their employers. We are a tech-first company and believe that technology can make this vision a reality by offering a 10x better experience and fixing the broken processes for all stakeholders - Employees, Employers, HR admins, Insurers, and Healthcare providers.Nova Benefits has been co-founded by (IIT Delhi - Comp Sci, Samsung Korea) and (IIT Bombay, BCG, Accel, Y-Combinator). We are backed by the top venture funds in the country - BVP, SIG, Better Capital, Titan Capital, and Multiply Ventures.About The Role:We are seeking a creative and data-driven Content Marketing Specialist to join our fast paced Growth team. In this role, you will craft compelling content strategies and deliver high-quality materials that resonate with our Ideal Customer Profile (ICPs), drive engagement, and establish Nova Benefits as a thought leader in the employee benefits space.You'll be Improving & Responsible for

• Content Creation: Develop and execute content across various formats, including blogs, case studies, social media, newsletters, and videos.
• Strategy & Planning: Collaborate with cross-functional teams to align content strategies with marketing goals and brand messaging.
• SEO Optimization: Conduct keyword research and implement SEO best practices to improve organic visibility.
• Social Media Management: Create and schedule engaging posts for social media platforms, analyze performance, and optimize based on insights.
• Thought Leadership: Produce industry-relevant content that positions Nova Benefits as an expert in employee benefits and HR solutions.
• Analytics: Monitor content performance metrics and adjust strategies to enhance engagement and conversions.
• Collaboration: Work closely with design, sales, and product teams to create cohesive campaigns and ensure brand consistency.

Qualifications

• 2-4 years of experience in content marketing in a full time role with corporates or agency
• Proven ability to write engaging and error-free content tailored for diverse audiences.
• Hands-on experience with content management systems (e.g., WordPress), SEO tools, and social media platforms.
• Proven track record on building a self brand on social media, especially linkedin or instagram
• Analytical mindset with basic awareness of tools like Google Analytics and performance dashboards.
• Excellent communication and collaboration skills.
• Passion for storytelling and a strong creative vision.
• Experience in HR, employee benefits, or B2B SaaS industries is a plus.

Nova Benefits is an equal-employment opportunity space that consciously hires people from diverse backgrounds. We thrive in the crux of psychological safety at the workspace and are committed to sustaining an inclusive, healthy and happy environment at work. We strongly encourage you to apply in case you are a cis-woman, a person of non-binary gender and sexual orientation, a person with a disability or represent any marginalized community.Please to access Nova Benefits on Glassdoor

Nova Benefits