Job Description

: Content Marketing SpecialistRole : Content Marketing SpecialistLocation : Salary : - 6 - 7 LPAEducation : Graduate in Marketing Management or Digital Marketing Specialization courseCriteria :Experience : 4-5 years in digital marketingSkills and Proficiency:- Executing campaigns on various platforms- Familiarity with K12 products/services (a plus)Expertise in :- Google Ads- Facebook Ads Manager- WhatsApp Channel- LinkedIn Ads- Scheduling posts, managing channels, analyzing metrics- Using Asana for organization and trackingProficient in :- Microsoft Excel- Microsoft Word- Microsoft PowerPoint- Basic knowledge of Adobe Photoshop or CanvaResponsibilities:- Develop and implement comprehensive digital marketing campaigns- Manage and optimize campaigns across multiple platforms including Google Ads, Facebook Ads, WhatsApp, and LinkedIn- Schedule and publish posts, ensuring consistent and engaging content across all channels- Monitor and analyze performance metrics to assess and improve campaign effectiveness- Coordinate with internal teams using Asana to ensure timely delivery of marketing activities- Create and edit content using Microsoft Office tools and basic graphic design software like Adobe Photoshop or Canva- Stay updated with the latest trends and best practices in digital marketing and the K12 education sectorBenefits :- Competitive salary- Opportunity to work with a dynamic and creative team- Professional growth and development opportunities (ref:updazz.com)

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