Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category Marketing & CommunicationsJob DetailsAbout SalesforceWere Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - youve come to the right place.Were Salesforce, the Customer Company, encouraging the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. Our vibrant and diverse community plays a crucial role in our success, encouraging collaboration, knowledge-sharing, and continuous improvement.The C360 Apps & Industries Content team is looking for an experienced Content Marketing Team Leader who can manage a global content marketing team supporting multiple businesses and ensure that content becomes an engine that fuels growth across the funnel.Youll work with a new and growing global team within the Salesforce product organization, and youll join our mission to make sure the right content is ready at the right moment and gets in the right hands to help us achieve our revenue goals from awareness to conversion.As a leader of this team, your job will encompass managing a team of highly motivated content marketers by elevating writing, editing and storytelling skills to the next level. You will also be expected to set direction, provide guidance and pivot as necessary to get ahead of the curve in this role.As a leader of the Content Marketing Team, it is required to have a solid understanding of search engine optimisation (SEO) and the impact it has on organic traffic, cross-funnel content creation strategies, blogging strategies, familiarity with social media and digital channels. The responsibilities of the job also necessitate strong analytical skills to maintain business-ready dashboards that show a look forward and look back view of the content performance as necessary.If you are a driven self-starter with excellent communication skills and a genuine passion for managing high performance content marketing teams with the ability to work within ambiguity, we would like to hear from you.KEY RESPONSIBILITIESContent Strategy: Responsible for developing inbound content strategies across all businesses based on the business objectives and translating it to a cross-funnel content marketing plan with a content production calendar that accounts for content creation, editorial reviews, feedback from business and publishing on web or appropriate channels.Content Audit & Maintenance - Youll develop intelligently automated approaches to identify content that is stale and requires updates. Youll work with team leads using SEO data to maintain a cadence to prioritize outdated content for maintenance or retirement.Team Management - Youll work with Product and Marketing Team leaders and their teams to build a content marketing strategy and plan that aligns to business goals and take ownership of the teams well-being and performanceProcess Building: Youll help to stand up global, repeatable processes and tools to support content publishing and management. Youll implement a robust pre-production process to review content for quality, brand voice and tone. Youll keep an eye on the future by evolving and improving processes to meet program growth and enable scalability.Reporting and Tracking: Using a variety of reporting tools, youll design and develop reports and dashboards that you can regularly present to and audit with business leaders and relevant stakeholdersEXPERIENCE12-15 years of experience in managing large scale content operations and content publishing systemsAbility to manage high performing teams with clear accountabilityEvidence of working with multiple stakeholders, especially in a matrixed organizationREQUIRED SKILLSTeam Management Experience of 5+ years
Proven skills with a wide variety of common content tools such as Google Workspace apps, Highspot, Articulate Rise and content formats such as documents and spreadsheets, images, PDFs, MP4s, and more.Curiosity/willingness to embrace new technologies to scaleAbility to work within ambiguity and oversee multiple global projects in a fast-paced and nimble environmentAbility to collaborate cross-functionally, exerting influence without direct authority at timesStrong communicatorMeticulous attention to detailWilling to go the extra mile to serve our internal & external customersGreat at meeting deadlinesCalm under fire and can effectively adapt to working with different personalitiesAlways looking to be the best-in-classBaseline knowledge of the Salesforce platform a plusBA/BS/MBA or Literature Major or a Career in Journalism / CopywritingAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. does not accept unsolicited headhunter and agency resumes. will not pay any third-party agency or company that does not have a signed agreement with .\xef\xbb\xbfSalesforce welcomes all.

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