Job Description

:Content Marketing ManagerPando is a global leader in supply chain technology, building the world\'s quickest time-to-value Fulfillment Cloud platform. Pando\xe2\x80\x99s Fulfillment Cloud provides manufacturers, retailers, and 3PLs with a single pane of glass to streamline end-to-end purchase order fulfillment and customer order fulfillment to improve service levels, reduce carbon footprint, and bring down costs. As a partner of choice for Fortune 500 enterprises globally, with a presence across APAC, the Middle East, and the US, Pando is recognized as a Technology Pioneer by the World Economic Forum (WEF), and as one of the fastest growing technology companies by Deloitte.Why should you apply?Are you a wordsmith with a strategic mind and a hustle for results to drive business outcomes? If you thrive in a fast-paced growth environment and have a passion for the supply chain and logistics industry, then this role is for you! We are a supply chain AI company that is revolutionizing how large enterprises like J&J, Nestle, Perfetti, Castrol, Honda etc empower agility across their global supply chains. We are in the forefront of AI led product innovation and B2B SaaS enterprise technology and recognized by Gartner, G2, World Economic Forum & Deloitte.We are looking for a Content Marketing Mastermind to join our Global Marketing team and own our content strategy & execution across all channels. This is your chance to be the voice of our brand and a key driver in augmenting our growth journey.Your roles & responsibilitiesPlan and execute GTM content strategy across all channels with focus on Sales Enablement and Inbound led demand generation. This includes.

• Market Research & Customer insights to understand supply chain domain with focus on needs &challenges aligned to Personas in target market.

• Collaborate with product management & understand product capabilities to build messaging & content aligned to target market.

• Own content calendar to craft compelling content that educates, engages, and converts leads across channels that include

• Website Copy aligned to positioning & messaging

• Craft & publish high quality blogs aligned to buyer decision journey

• Manage Content calendar aligned to SEO goals

• Manage Video & Social Media destinations to build & scale community

• Collaborate with Sales, Product Management & Customer Success teams to build and launch

• L1/L2 Pitch Decks, Product Explainer Videos

• Product Differentiators \xe2\x80\x93 Brochures, Battlecards etc.

• Customer value stories

• Customer specific engagement assets

• Implementation & Delivery Differentiators etc.

• Measure & Analyze content performance and iterate strategies to maximize impact.

RequirementsWe are looking for someone with

• 5+ years of experience in B2B content marketing with a proven record of success.

• A deep understanding of the buyer\'s journey in the B2B SaaS spaceStrong writing and editing skills with a knack for crafting clear, concise, and engaging content.

• Experience with SEO best practices and content optimization techniques.

• Proficiency in content management systems (CMS) & marketing automation tools

• Video script writing and production experience.

• But beyond the skills, we are looking for someone who Has a "get things done" attitude and thrives in a fast-paced growth environment.

• Is an initiative-taker with a keen sense of ownership and initiative.

• Is a collaborator who can collaborate effectively with all functions.

• Is enthusiastic about the supply chain and logistics industry (and eager to learn more!).

• Is a data-driven marketer who can measure and analyze the impact of content.

Sometimes we hold ourselves back when an opportunity presents itself. It is always good to take a shot and discover what is in store for you - Are you ready?

Pando