Job Description

Key Responsibilities:

• Create, curate, and manage high-quality content (articles, blogs, case studies, whitepapers, social posts, and video scripts) that resonates with our target audience and addresses their needs
• Develop and execute content strategy aligned with Swift's brand objectives, target audience, and business goals across various platforms (website, blog, social media, newsletters, etc.)
• Collaborate with internal teams (Product, Sales, Customer Success, etc.) to gather insights and translate them into actionable, engaging content that supports business initiatives
• Optimize content based on performance metrics to increase engagement, lead generation, and brand awareness, ensuring content is SEO-optimized and aligned with digital marketing goals
• Manage a content calendar to ensure consistent publishing across all platforms, while balancing short-term needs with long-term strategic objectives
• Leverage analytics tools to measure content effectiveness and adjust the strategy accordingly
• Experiment with new content formats (infographics, videos, podcasts, etc.) to drive engagement and stay ahead of trends in the logistics and tech sectors
• Lead outreach efforts, including guest posts, collaborations, and partnerships to extend content reach and improve domain authority

Qualifications:

• Proven experience 0-6 Months in developing and executing successful content strategies in a B2B environment, preferably in logistics, tech, or related industries
• Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing diverse content formats
• Proficiency in SEO best practices, keyword research tools, and content performance analytics
• Ability to manage multiple projects, meet tight deadlines, and work in a fast-paced startup environment
• Knowledge of social media trends, email marketing, and inbound marketing strategies
• Familiarity with content management systems (CMS) like WordPress, and basic knowledge of HTML/CSS is a plus
• Bachelor's degree in Marketing, Communications, Journalism, or a related field

Job Types: Full-time, Permanent

Pay: ?5,000.00 - ?20,000.00 per month

Schedule:

• Day shift

Work Location: In person