Job Description

About the Role:We are looking for a strategic and creative Content Marketing Expert to develop and execute impactful content and campaign strategies. The ideal candidate will play a pivotal role in establishing Sigma / LendFoundry as a thought leader in the industry by crafting compelling, high-quality content that resonates with our audience.This role offers the opportunity to collaborate closely with the Executive Team at a fast-growing Enterprise SaaS company. We are looking for a self-driven professional who thrives in an autonomous work environment and can take full ownership of content marketing initiatives.Key Responsibilities:Content Strategy & Development:

• Develop and execute a content strategy that amplifies Sigma / LendFoundrys products and services while reinforcing thought leadership.
• Research and identify relevant industry topics to create engaging, data-driven, and value-packed content.
• Write and edit original, high-impact content including - Blog posts (long-form & short-form), eBooks & whitepapers, Press releases, Case studies, Infographics, Presentations, Sales collateral, Video and podcast scripts, Website and social media content

Content Repurposing & Distribution:

• Identify the best storytelling formats to maximize engagement.
• Repurpose content into various formats (e.g., blog posts into infographics, whitepapers into webinars) to enhance brand impact across multiple channels.
• Work cross-functionally with Sales, Delivery, and external agencies to align content strategy with overall marketing initiatives.

Content Execution & Performance Tracking:

• Ensure on-time execution and publishing of content across organic, paid, online, and offline channels.
• Monitor content performance and analyze key metrics to optimize future campaigns.
• Continuously improve content strategies based on data-driven insights and industry trends.

Required Skills & Qualifications: * 5+ years of experience in content marketing and communications (preferably in the NorthAmerican market) within technology-focused companies.

• Exceptional storytelling ability with a strong capacity to craft compelling product narratives.
• High proficiency in business writing strong grammar, style, and creative writing skills.
• Experience in developing storyboards for solution and corporate presentations.
• SEO expertise ability to conduct keyword research and optimize content for search engines.
• Proven experience in writing for senior executive audiences with a strategic approach to messaging.

Why Join Us?

• Work closely with the Executive Team in a high-growth Enterprise Software solutions & SaaS environment.
• Shape the brand voice of a rapidly growing tech company.
• Opportunity to innovate and lead content strategy for a global audience.
• Competitive compensation & growth opportunities.

If you're a passionate storyteller with a knack for strategic content creation, wed love to hear from you!

Sigma Infosolutions