Job Description

Company Overview PMaps is a leading assessment platform that aims to make hiring inclusive, faster, and better through people science. We offer visual-based assessments for front-line job seekers in customer services, sales, and operations. Our assessments are language agnostic, engaging, and significantly reduce the time to hire, while improving the quality of hiring. With a team of seasoned psychologists, OB practitioners, statisticians, and IT experts, we provide our clients with seamless execution. Job Overview We are seeking a talented and creative Content Marketing professional to join our team at PMaps. As a Content Marketing Specialist, you will be responsible for creating and implementing content marketing strategies to promote our assessment platform and attract entry-level job seekers. This is a full-time position based in Delhi, India, and requires 1 to 3 years of experience in content marketing. Qualifications And Skills Bachelor\'s degree in Marketing, Communication, Journalism, or a related field 1 to 3 years of experience in content marketing or a similar role Proven track record of creating and implementing successful content marketing strategies Strong written and verbal communication skills Excellent creative writing and editing abilities Familiarity with SEO best practices and keyword research Experience with blog writing, copywriting, and email marketing Proficiency in graphic design tools and multimedia content creation Ability to work independently and collaboratively in a fast-paced environment Strong analytical skills to measure and report on the effectiveness of content marketing campaigns Roles And Responsibilities Developing and executing content marketing strategies to promote PMaps\' assessment platform Creating engaging and informative content for various platforms, including blogs, social media, email campaigns, etc. Collaborating with the marketing team to identify target audience and develop content strategies to attract entry-level job seekers Researching and staying up-to-date with industry trends and competitor analysis to ensure the effectiveness of content marketing efforts Optimizing content for search engine optimization (SEO) to increase organic traffic Measuring and analyzing the performance of content marketing campaigns using relevant metrics Working closely with the design team to create visually appealing graphics and multimedia content Monitoring and managing brand consistency across all content channels Collaborating with internal stakeholders to gather content and ensure accuracy of information Staying updated with new content marketing tools and trends to constantly improve the effectiveness of content strategies

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