Job Description

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Job Information

Date Opened


02/21/2025
Job Type


Full time
Industry


Marketing
City


Delhi
State/Province


Delhi
Country


India
Zip/Postal Code


110044
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About Us:

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this 'Scaling with Soul'.

Scaling with Soul, to us, means we always prioritise student outcomes- specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn't have been needed were we willing to give up on either of high quality or scale.

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.

That's why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.

We don't need to. None of our competitors do (though we'd be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Nowhere close, actually. Not yet.

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2000+ students with a Placement Rate of 94% (and improving).

This is our long game- to Scale with Soul. We invite you to join us for the play.

Funding:

Kraftshala is backed by a number of eminent investors, including:

Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world's largest NoBrokerage Property Site and India's first realty startup unicorn) Sujayathi Ali, Co-founder at ShopUp and Voonik Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestle S.A. and Professor, ISB) Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)

What do we value (the Kraftshala Kode):

Kraftshala is on a mission to become the largest career launchpad in the world.

Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger.

Joining Kraftshala now means becoming part of a story still in its early chapters- one you'll help shape with your ideas, actions, and leadership. Here are things we care for:

We seek a

value-adding mindset

in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in. We value

problem-solving skills

. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don't let processes or hierarchies get in the way of adding value. We believe

speed

matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty. We look for people with high

learning agility

, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday. We admire people with

ambition & courage

to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership. We aim for

consistency and reliability

and expect the same from others. Predictability just makes everyone's life a lot smoother. We believe people who demonstrate

candour with care

are the most effective: real, open and direct in communication, while still being highly empathetic. We have learnt that Scaling with Soul requires

frugality

. Resource constraints help sharpen focus and breed inventiveness. We are

practical optimists

. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.

Content Marketing Associate & Trainer - Role Description

What you will be doing:

Content Marketing (80% of your time):

Your primary goal is to create content for Kraftshala, grow the brand on social, and drive leads and enrollments.

Social Media and Content Strategy:

Develop comprehensive social media and content strategies aligned with business goals; Identify key growth opportunities and new channels to expand our brand's online presence.

Content Creation:

Create and curate engaging and relevant content for our social media platforms, including posts, images, videos (reels etc), and Scripts for Brand Ads.

Encourage great UGC:

Engage the students and get great output from them to drive UGC on social media.

Collaboration and Innovation:

Collaborate with cross-functional teams to ensure alignment of messaging and branding across all channels. Stay updated with industry trends, emerging technologies, and best practices to propose innovative ideas for content creation and distribution.

Training & Design (~20% of your time):

All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent. It is also important to do this part well so that you can take the nuances of Kraftshala's programs and celebrate them on social media by creating great content around it.

Session Development:

You'll be combining insights from your experience, plus conversations from top marketing/ social media experts in India to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms, etc to keep our training programs up-to-date. Some details on the training areas you will focus upon:
Written communication skills - Covering all aspects of language frameworks - grammar, phonetics, articulation, writing techniques and principles, and communicating with the required depth and clarity Creative Copywriting Social Media Strategy Blog Writing Copywriting for Product Pages, Landing Pages, Category Pages & Home Pages Copywriting for other Marketing collaterals like SMS, Email, WhatsApp, Notifications, etc. Online Reputation Management

Training:

You might also be taking regular sessions for small and large groups on a variety of content marketing topics. This includes taking regular sessions for students of The Content Launchpad to shape the careers of emerging digital marketers. You can see examples of the sessions we create by viewing the Kraftshala LIVE Series: https://kraftshala.com/kraftshala-live-professional-series/

Coaching:

You will also be working with our network of external coaches to help them deliver an ever-improving training experience to our students.

Program Design:

You will be designing learning experiences to deliver outstanding careers for students. This involves looking and analysing a lot of data including student learning outcomes, recruiter feedback, student feedback and more to create an educational experience which is challenging yet fulfilling for students. You can check out what students say about our learning experience: Click here

To summarize:

The learnings that you'll get through training, speaking to experts on the one hand and simplifying concepts for beginners on the other hand, will enable you to create better content, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.

A question we'd like to address upfront is what the career trajectory looks like for someone in this role.

There are 2 broad possibilities of what you could be doing 5 years from now:

If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala. If you end up enjoying the core activities of content marketing more than the training piece, you'll be a marketing leader within Kraftshala who's focused on helping us grow the brand. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.


These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that's growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.

Must Haves:

0-5 years of experience in social media content creation. Excellent communication skills - Spoken and written Passion for helping people learn, grow and fulfill their potential. Strong interpersonal skills- ability to build relationships, instill confidence, uplift self-esteem and bring positivity, encouragement and enthusiasm to spaces being held with students. A knack of getting things done within deadlines. Demonstrated ability to take ownership and drive results independently. Proficiency of generating great output using MS Office (Excel, Word, and Powerpoint), Google tools, Image and Video Editing tools, and enthusiasm, comfort and agility with learning other online AI tools and technologies that aid content creation

Good to Haves:

Experience in training or coaching individuals and / or groups Experience in online training

Selection Process:

As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 7 - 15 business days depending on your and our schedules.

Setting Expectations:

This will be a call to understand your profile briefly and share the details of the selection process.

Technical conversation 1:

This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).

Technical Exercise (if required):

This is a specific assessment designed to evaluate your fit for this role

Technical conversation 2 (if required):

This will be a detailed assessment review conversation to go over your submission for the technical exercise along with other competencies required for the role.

Culture fit conversation:

A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.

Extending an offer:

If all goes well, we will extend an offer that will mention the relevant details.

Location:

Delhi