Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category Marketing & CommunicationsJob DetailsAbout SalesforceWere Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - youve come to the right place.Were Salesforce, the Customer Company, encouraging the future of business with AI+ Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. Our vibrant and diverse community plays a crucial role in our success, encouraging collaboration, knowledge-sharing, and continuous improvement.The C360 Apps & Industries Content team is a new and growing global team within the Salesforce product organization, and we create high-impact content across the funnel that fuels business growth. Were looking for highly skilled and experienced content developers, who have a knack for writing marketing content that drives conversions and is optimized for organic search. Your responsibilities will include conducting thorough research on topics, generating ideas for new content types and formats, using effective language to create content and finally publishing across mediums with a regular cadence ensuring the highest standards of quality. If youre familiar with producing online content, especially for the B2B SaaS world and have an eye for detail, wed like to meet you. Ultimately, youll deliver quality content pieces that appeal to our audiences, attract customers, boost awareness and drive conversions.This job requires someone who loves to communicate through content and can utilize a variety of media and formats to get the job done.Do you like figuring out the best ways to communicate complex ideas simply?Do you love to keep up with digital content trends and push the limits?Do you nerd out about craftsmanship, the right words and images, and how to tell a story?Can you energize the same old, same old with a fresh approachand also dream up the heres what we do next?Our hope? Youll shine as the newest content superstar on our team, in our company and in our industry. We want you to find new ways to push our standards and expand expectations for craft, strategy and creative excellence. You\'ll create jaw-dropping content that excites, delights, and resonates with our audience and internal stakeholders. And, of course, everything you do will be thoughtful and smart, always supporting business objectives.KEY RESPONSIBILITIESPrimary focus. Youll be creating best-in-class search optimized marketing content to support multiple Salesforce product lines collaborating closely with business leaders, PMMs and product stakeholders more.Research industry-related topicsConduct keyword research and incorporate SEO guidelines while creating contentWrite clear marketing copy optimized for organic searchCreate content such as blogs, long form content, ebooks, whitepapers, videos, learning modules and moreProofread and edit content to maintain highest standards of qualityCoordinate with marketing and design teams to illustrate articles as neededKeep the customer journey in mind and write content that helps prospects move through the funnelAdhere to brand guidelines and consistency (style, fonts, images and tone)Update website content as neededIf you made it this far and your curiosity is piqued, one last thing: Salesforce is a fun place to work. Our brand has made giant strides over the past few years, and we aim to keep it growing and keep our values in sight. We provide professional development and mentorship whenever and wherever possible. We try to keep things interesting on a daily basis, which means there's never a dull day. And, most importantly, we lead with empathy. We're a supportive group that takes each other's well-being to heart.Is this something youre interested in? If so, please apply.EXPERIENCE2-8 years experience working on a B2B SaaS content marketing teamHave a portfolio featuring a range of digital work, preferably across formatsEvidence of working with multiple stakeholders, especially in a matrixed organizationREQUIRED SKILLSBaseline knowledge of the Salesforce platform and products and passion for software and technology solutionsAbility to independently to create new source content that is clear, accurate, and delightfulAbility to generate and execute innovative breakout ideasProven skills with a wide variety of common content authoring tools such as Google Workspace apps, Articulate Rise, video editing software, and content formats such as documents and spreadsheets, images, PDFs, MP4s, and moreAbility to work independently to complete multiple projects in a fast-paced and nimble environment across the globeAbility to collaborate cross-functionally, exerting influence without direct authorityShow curiosity and ask questions to get to the root of thingsKeep up with digital content trends and courageously try new tools to innovateProactively identify and develop ideas to address gaps in our thinkingMeticulous attention to detailExperience with corporate marketing and branding, and a clear understanding of marketing strategies and conceptsInterpret creative direction, follow brand tone and style guides, and keep a beginners mindParticipate in all necessary internal and external meetings briefings, status, brainstorming sessions, and presentations with senior leadersExcellent English writing and speaking skillsBA/BS or equivalent degree in journalismAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. does not accept unsolicited headhunter and agency resumes. will not pay any third-party agency or company that does not have a signed agreement with .\xef\xbb\xbfSalesforce welcomes all.

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