Job Description

Are you a talented Content Writer with a passion for crafting engaging content tailored specifically for the US market? Do you excel at translating complex information into compelling pieces for business professionals? If so, we're searching for someone like you to join our team! About
Keka has been a silent revolution in the making since our launch 9 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 8500 businesses across India and the world. Today we are India's #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don't hide our shortcomings and we aren't afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries.

Recently, in November 2022, the company secured India's largest Series A SaaS funding with a whopping $57million from WestBridge Capital. Responsibilities:

Conduct thorough research to gather insights relevant to the US market and industry trends.
Develop compelling content in various formats including blog posts, website copy, email campaigns, white papers, and case studies.
Customize content to address the unique needs and pain points of US-based audiences.
Optimize content for search engines (SEO) using relevant keywords and best practices tailored for the US audience.
Maintain a consistent brand voice and style across all content pieces targeted at the US region.
Edit and proofread content to ensure accuracy, clarity, and conciseness.
Collaborate with marketing and product teams to develop effective content strategies for the US market. Qualifications:
3+ years of experience writing for a B2B audience, preferably in the SaaS industry.
Deep understanding of the US market, including business culture, consumer behavior, and industry trends.
Strong research and analytical skills with the ability to gather and synthesize US-specific information.
Excellent writing and editing skills with impeccable grammar tailored for US audiences.
Proficiency in SEO best practices and keyword optimization adapted for the US market.
Experience with content management systems (CMS) is advantageous. Bonus points for:
Experience with content marketing strategy and planning specifically for the US region.
Familiarity with design principles and collaboration with US-based designers.
Understanding of conversion optimization techniques tailored for the US market.
What we offer: Competitive salary and benefits package.
Opportunities for professional development and growth.
A dynamic and fast-paced work environment focused on the US market.