Job Description

Responsibilities:

• Develop Content Strategy: Create and implement content strategies that align with the community\'s marketing goals and target audience needs. Analyze content performance and user engagement to optimize future content.
• Ideating creative, impactful campaigns for projects that span experiential, video content, social, and more for other pitch projects
• Creating innovative pitches for interactive ideas, on ground brand integrations that elevate the consumer experience and increase brand recall
• To represent these ideas in a visually compelling manner through brand focused presentations
• Offering creative solutions for advertiser needs based on our platforms inventory and products
• Editorial Oversight: Manage all aspects of the content lifecycle, from brainstorming and content creation to editing and publishing. Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience across all channels including online, social media, email, mobile, video, and print.
• Team Coordination: Lead a team of content creators, including writers, designers, and videographers, coordinating tasks and workflows to meet content production deadlines.
• Content Calendar Management: Manage the content calendar, scheduling all content activities and ensuring a steady flow of content throughout the year.
• Analytics and Reporting: Use analytics tools to track content performance and use insights to improve content strategies. Prepare regular reports on content engagement and effectiveness.
• Stakeholder Collaboration: Work with internal teams, including marketing, sales, and customer service, to create content that supports and enhances company initiatives and goals.
• Innovative Content Development: Stay current with content trends, digital technology, and consumer behavior to propose innovative content solutions that improve content delivery and engagement.
• Budget Management: Oversee the content budget, ensuring resources are used efficiently and effectively to meet content objectives.

• Bachelor\'s degree in Journalism, Communications, Marketing, or a related field.
• 7+ years conceptualising and / or content strategy experience
• Proven experience in content management, content strategy, and web content optimization.
• Strong understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published content.
• Experience with content management systems (CMS), Google Analytics, and keyword research tools.
• Strong project management skills and the ability to lead a team to meet deadlines and objectives.
• Excellent communication and organisational skills.

Paytm