Job Description

About Us:Heyo & MyOperator are India's largest Conversational platforms, delivering Call + WhatsApp engagement solutions to over 40,000+ businesses. We are trusted by India's most-loved brands, including Astrotalk, Lenskart, and Caratlane, to power customer engagement at scale. We support a hybrid work model, foster an open and collaborative environment, and provide fast-track growth opportunities for high-potential professionals.Job Overview:We are seeking a highly creative and strategic Content Lead to drive compelling content and high-impact copywriting across multiple platforms. The ideal candidate has a strong storytelling ability, a deep understanding of customer engagement, AI, and SaaS, and a proven track record in crafting high-conversion marketing campaigns.Key Responsibilities:- Develop high-converting copy for marketing campaigns, landing pages, sales collaterals, product messaging, and ad creatives.- Craft engaging and persuasive content for Meta, Google, WhatsApp, and email campaigns.Create compelling product pitches, presentations, and marketing materials that enhance brand positioning.- Understand product offerings, customer personas, and market trends to create targeted messaging.- Collaborate closely with design, product, and sales teams to ensure brand consistency and impact.- Optimize content using SEO, AEO (Answer Engine Optimization), and data-driven insights.Leverage AI-powered content tools to improve productivity and content effectiveness.- Analyze performance metrics, competitor strategies, and customer engagement trends to refine content strategy.- Utilize Mixpanel for content performance tracking and data-driven decision-making.Qualifications & Skills:- 3-4 years of proven experience in content creation and copywriting.- Background in SaaS, AI, CPaaS, CX, or conversational platforms preferred.- Strong storytelling and creative ideation skills with an exceptional copywriting flair.- Experience in SEO, AEO, and performance marketing strategies.- Proficiency in Mixpanel for content performance analysis and optimization.- Proficiency in AI content tools for content generation and optimization.- Experience in creating high-performing, viral campaigns.- Ability to collaborate across teams and drive impactful content strategies.- Strong analytical mindset with a data-driven approach to content performance.Why Join Us?- Be part of a fast-growing Conversational AI & SaaS company.- Hybrid work model with a collaborative and high-growth environment.- Work on high-impact marketing campaigns that drive brand engagement.- Competitive salary and career advancement opportunities. (ref:updazz.com)

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