Job Description

Key Responsibilities:

• Product Description Writing: Create and manage high-quality, persuasive product descriptions that resonate with our target audience, capturing unique product features and benefits.
• Content Strategy: Develop and execute a comprehensive content strategy for product listings, category pages, and website sections to increase engagement and sales.
• Product Descriptions: Write and oversee the creation of clear, compelling, and accurate product descriptions that highlight unique product features and drive conversions.
• SEO Optimization: Ensure all content is optimized for search engines, including the use of relevant keywords, meta, and SEO-friendly formatting.
• Content Calendar: Manage and maintain a content calendar, coordinating with marketing and merchandising teams to align content with business objectives and seasonal trends.
• Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the consistency and quality of content across all platforms.
• Content Audits: Conduct regular content audits to identify gaps and opportunities, ensuring all product information is up-to-date, accurate, and compliant with brand guidelines.
• Performance Tracking: Use analytics tools to monitor content performance, track KPIs, and make data-driven improvements to enhance engagement and conversion rates.
• Cross-functional Collaboration: Work closely with SEO specialists, designers, and product managers to ensure cohesive branding and content alignment.

Key Requirements:

• Minimum 5+ years of experience in eCommerce content writing, with a focus on product description writing and SEO content creation.
• Solid understanding of SEO principles and best practices for eCommerce.
• Strong command of the English language, with attention to detail, grammar, and the ability to adapt to the brand voice.
• Proven experience managing and mentoring a team of writers or content creators.
• Ability to use data insights to improve content strategies and achieve higher engagement and conversion rates.
• Preferably in Marketing, Communications, English, Journalism, or a related field.

The ideal candidate should have experience in writing product descriptions for Amazon.com .

Exp - Min 6years

Loc - Kolkata

Please note that Freelancing experience will not be counted.

Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current salary?
• What is your expected salary?
• What is your notice period?
• It is a Work From Office opportunity, are you comfortable with the same?
• What is your total experience in Product Description writing?
• We are paying max 50k would that be fine with you?
• Do you have experience in writing product descriptions for Amazon.com?

Education:

• Bachelor's (Preferred)

Experience:

• Content Writing: 8 years (Required)
• Amazon.com: 5 years (Required)
• Product Description: 5 years (Required)