Job Description

Key Responsibilities and Accountabilities (KRAs):- Lead the creation of fresh, engaging short-form content across avenues and platforms (posts, videos, blogs, stories, infographics, etc. ) that reflects brand voice and messaging. - Keep the brand narrative at the core of your content.- Stay ahead of digital trends and incorporate them into content creation.- Work closely with the Marketing Head and the rest of the marketing team to ensure content aligns with overall brand strategy. - Actively participate in brainstorming sessions and contribute to creative strategies.- Ownership of execution post ideation stage.- Monitor content performance and track engagement metrics. Use data insights to optimize content strategies and continuously improve engagement rates.Experience Required :- 3 to 5 years of experience in creating short-form digital content (e.g., social media videos, blogs, stories) for various platforms.- Previous experience working in a fast-paced brand environment is highly desirable.Skills & Attributes Required :- Strong creative thinker with a knack for conceptualizing content that resonates with audiences and aligns with brand.- Deep understanding of social media platforms, digital content strategies, and trends.- Excellent communication, storytelling, and collaboration skills.- Energetic, self-driven, and proactive with a passion for creating impactful content.- A strong sense of humor, positivity, and a love for bringing fun energy to everything you do. (ref:updazz.com)

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