Job Description

:\xc2\xa0Responsibilities :\xc2\xa01. Designing and managing Content & creatives for campaigns2. Enhancing our digital assets using content - website, blogger outreach, videos, infographics - add content marketing & strategy3. Agency/Vendor management for delivery of creatives/content on pre-defined timelines :- The role aids business by promoting its product & services through the use of Creatives & Content as a medium of advertising- Should be able to evaluate, shortlist, onboard and manage creative & content agencies for KLI - and manage their day-to-day deliverables- Role also includes coordinating with agency and designers to deliver content, images, infographics and videos which can be used for SEO, along with coordinating with the agency for website & blogger activities every month- Recommend strategies for content that will positively impact SEO and ranking of our website & blog pages- Coordinate with the agency or internally with the brand team to get content and creatives for brand and performance campaigns- Needs to have experience with writing copies for the website, email marketing campaigns, facebook ad copies, sales collateral, corporate presentations, videos, and blogs- Should know how to edit and proofread content that comes from bloggers and third party website publishers to maintain hygiene and content standards- Experience in the BFSI industry is preferred, but not compulsory. Should have some basic knowledge of insurance and financial products- Needs to develop, write and deliver persuasive copy to drive interest for insurance and insurance products (term plan, ULIP plan, Health plan etc)- Must be able to build and manage a content calendar for the Kotak Life insurance website & blog, along with managing content for performance campaignsRequirements :- 4 years + of working as a content writer- Good understanding of how content helps SEO, and is able to drive SEO related content for the website and blogger activities- Bachelor\'s or Master\'s degree in English, Mass communications, Journalism, linguistics, or related field preferred- Excellent verbal and written communication skills- Strong attention to detail and ability to multi-task projects and deliverables- Proven experience working under pressure to deliver high quality output in a short span of time. (ref:updazz.com)

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