The Public Health Foundation of India (PHFI) is working towards building a healthier India. It is helping to address the limited institutional and systems capacity in India by strengthening education and training, advancing research and technology and facilitating policy and practice in the area of Public Health. PHFI is headquartered in New Delhi with national presence through its constituent units of regional Indian Institutes of Public Health (IIPHs) and Centers of Applied Research in core public health themes. The Foundation, established in 2006 as a public private initiative, is governed by an independent board comprising of senior government officials, eminent Indian and International academic and leaders, civil society representatives and corporate leaders. For more information, please visit the website www.phfi.org.Project Brief:The Public Health Foundation of India (PHFI) in collaboration with Tata Memorial Centre (Mumbai), Dr. B. Borooah Cancer Institute (Guwahati, Assam) and NIMHANS (Bengaluru), IIT BOMBAY, is implementing a study entitled xe2x80x9cImplement and Evaluate CARE (Comprehensive AI-powered Conversational Interface to Quit Tobacco) to improve cessation among tobacco usersxe2x80x9d. The study proposes the development of a smartphone-based app. and assess its effectiveness. The app will offer tobacco cessation guidance and deliver age-specific messages. App-based solutions for tobacco cessation leverage technology to make support and resources easily accessible to users, promoting a more convenient and personalized approach to quitting tobacco. The proposed app will offer information on the health risks of tobacco, benefits of quitting, and strategies for successful cessation.Deliverables:Under the guidance of PI, Co-PIs, the Consultant (Project Research Scientist) will:
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