Experience in SFMC (exact target with salesforce marketing cloud)
Experience in creating and executing email marketing campaign while deploying best practices related to spam check, campaign performance, analyse visitor trends and use results to build effective strategies to enhance conversions.
Execute end-to-end email campaign plans to optimise key traffic and revenue metrics including open rates, CTR, engagement, and conversion.
Experience in List segmentation and other aspects of email execution, as required using groups query activity.
Experience in Data extension segmentation using data filter and query activity.
Experience in HTML, CSS, SQL server.
Experience in Implementing Social Studio for different social platforms like Facebook, LinkedIn, twitter, Instagram.
Experience in understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Experience in automation, Journey builder, A/B testing.
Strong communication skills both verbal and written.
Effective relationship, collaboration skills and organisational skills
Certification in Salesforce Marketing Cloud
EXPERIENCE
4.5 - 6 Years
SKILLS
Primary Skill: Salesforce Technical Sub Skill(s): Salesforce SalesCloudCons Additional Skill(s): CSS, HTML, SQL Server DBA
ABOUT THE COMPANY Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP). Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Krak?w, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.
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