Job Title: Consultant - SalesForce & Pardot Specialist

Location: Bangalore, KA, IN, 560048

Business Unit: Atlas

Posting Date: May 17, 2024

: Job Title: Marketing Specialist Salesforce & PardotEmployment type: Full-Time RegularTravel: lower than 10 %
PRIMARY RESPONSIBILITIES

• Management of Atlas Salesforce Account Engagement (Pardot)
• Execution of Atlas e-mail-blasts and nurturing e-mails
• Support for Atlas Salesforce Sales Cloud
• Management of interfaces, data quality, and synchronisation
• Reporting, dashboards, KPIs
• Support GoToWebinar online education program and CED calendar

SPECIFIC JOB RESPONSIBILITIES
Management of Atlas Salesforce Account Engagement (Pardot)

• Maintain and regularly update of Atlas Pardot instance:
  • Marketing and system workflows
  • Landing Pages, CTAs, forms, iFrames
  • Content library, hosting of resources
• Maintain of RSS feed for blog post subscription.
• Configure Landing Pages with personalization and dynamic content for various marketing purposes.
• Create Pardot forms to capture lead data.
• Continuously develop and optimize lead management processes through lead stages, incl. funnel and campaign reporting.
• Support implementation of lead rating and scoring as required by Supervisor.

Execution of Atlas e-mail-blasts and nurturing e-mails

• Support Global Manager Marketing Communications with e-blast management
• Create e-blast lists and campaigns.
• Manage SFDC e-mail module with template creation, content configuration, personalization, sender profile setup and test send validations.
• Troubleshoot technical problems with list segmentation, HTML templates, and other aspects of email execution.

Support for Atlas SALESFORCE Sales Cloud

• Perform regular data cleansing (e.g. quarterly).
• Create segmented distribution lists for e-mail blasts, and support distribution.
• Create and maintain campaigns in Salesforce.
• Support Leader Global Sales Forecasting & CRM with trouble shooting and process optimization.
• Support for Salesforce access credentials, settings, workflows, workarounds, and assignment rules.

Management of interfaces, data quality, and synchronisation

• Manage Salesforce interfaces to GoToWebinar, Youtube, Sitecore, LinkedIn, and ERP system.
• Ensure GDPR compliance of all processes.
• Manage data synchronization.
• Support to optimize and harmonize field definitions.

Management of interfaces, data quality, and synchronisation

• Set-up of new webinars in GoToWebinar
• Continuously update Pardot LP CED Seminars with online and face-to-face event
• Support Global Manager CED and Standards with GoToWebinar management.

Reporting, dashboards, KPIs

• Develop reports, statistics, and dashboards for monthly marketing KPIs.
• Coordinate Power BI connection for KPI reporting with Supervisor and support Team Lead Marketing Analyst.

KNOWLEDGE AND SKILL REQUIREMENT
Required

• Salesforce Certification: Salesforce Administrator
• Salesforce Certification: Marketing Cloud Account Engagement Specialist
• Salesforce Certification: Marketing Cloud Consultant
• Salesforce Certification: Sales Cloud Consultant
• Working knowledge of HTML and CSS
• Experience with Salesforce Flows
• Experience with mapping and implementing end-to-end marketing campaigns.
• Knowledge of email experience creation, planning, and testing.
• 5 years industry experience with CRM and marketing automation systems
• Fluent English speaking and writing skills
• Able to work and communicate within an international, culturally diverse team

Nice to have

• Salesforce Certification: Marketing Cloud Account Engagement Consultant
• Salesforce Certification: Salesforce Advanced Administrator
• Salesforce Certification: Salesforce Associate
• Salesforce Certification: Marketing Cloud Administrator

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