Job Description

Job Purpose:

Royal Canin has an ambition to become the reference in health thru nutrition for cats and dogs. Through this ambition we intend to improve the lives of cats and dogs through science, innovation and specialization. Corporate Affairs Specialist plays a critical role in this ambition and purpose to Make a better World for Pets Corporate Affairs -Communications Specialist defines and develops strategic counsel, support and supervision for the Internal & external corporate communication strategy, process and governance. This covers Inform & Inspire Associates, corporate reputation, branded PR, and Social Media communications monitoring, issue and crisis management to build and protect our reputation by optimizing our reach with pet owners, our subscribers, potential associates & other stakeholders for Royal Canin to be recognized as The Reference in Health Thru Nutrition for Cats and Dogs. To constantly support the brand image in full respect of RC philosophy & communication codes as well as with Mars 5 Principles.

Key Responsibilities:

COMMUNICATIONS (INTERNAL+EXTERNAL)

• Inform &inspire associates towards Vision 2025 meaningful & nurture the Royal Canin and Mars culture.

• Business & Strategy communication and Executive & Organization change to associates

• Editorial, intranet & channel management Corporate and Brand PR & Reputation; Media Relations

• Community engagement

• Issues & Crisis Management

• Actively listen to customers and consumers needs and expectations to promote Voice of customer Internally & Externally.

• Influence & shape favorable external environment

Context:

The jobholder :

• Reports to the CA Director and works in coordination with Global Communications Teams to implement Mars Petcare Strategies, Policies, Standards and Platforms.

• Will be part of the local Corporate Affairs Team

• Will represent the voice of the corporation for customers and consumers (aligned with Mars statement and policies) and the receiver of the insights from customers and consumers to be shared with all. COMMUNICATIONS (Internal + External)

• Develop and drive the Royal Canin Internal & External communication strategy and tactics that will engage and inspire associates towards Royal Canin 2025 vision, mission OGSM platform, ambassadorship on Health Nutrition, and increase advocacy for our segment, business and brand.

• Manage strategically internal communication tools and channels e.g. RConnect, Meetings/townhalls, Monthly update, etc.

• Provide strategic guidance to the development and execution of 360 degree PR and is part in the agenda of monitoring Social Media Contents for Royal Canin that build brand equity, support brand business objectives and shape brand reputation, including quality & Food safety, innovations, employer of choice

• Co-pilot with Brand, Digital team and pillars leadership in the development of brand communication strategy & shape social media strategy and online reputation.

• Manage & conduct appropriate research, measurement, message development & program evaluation for brand PR and communication campaigns.

• Understand and benchmark competitive environment and ensure leading-edge programming.

• Manage the ongoing monitoring, tracking and reporting of issues and events that can either positively or negatively impact the brand at the regional and global level.

• Liaise with Mars, Petcare and global communications team, specific to issue and crisis management, , social media and brand communication.

• Support in the management of issue and crisis situations, including I-Care, controversial topics and social media/online crisis scenarios.

• Provides support during PRIMP Process, Product recalls and Mars Petcare QFS management programs.

• Monitoring the WOW of sponsoring's approval locally.

Education & Professional Qualification

• University Degree/Masters/PG Diploma -Communications/Media/PR with Animal Nutrition/Animal behavior is a plus.

• Professional Communications/Media Background.

2. Knowledge/Experience

• 4-5 years of previous experience in a Corporate Affairs/Communications/PR

• Deep understanding of the values of the company and the products of Royal Canin. Issues/crisis communications knowledge and experience

• Demonstrated track record of implementing PR programs and crisis communication plans which achieve measurable results

• Proven communications and public relations planning and implementation experience

• Digital media communication knowledge and experience

• Experience in working in multidisciplinary teams University Degree/Masters/PG Diploma -Communications/Media/PR with Animal Nutrition/Animal behavior is a plus. Professional Communications/Media Background.

Mars