Job Description

About the job Communications Specialist (Digital)Position: Communications Specialist (Digital)Location: New Delhi, IndiaPosition Overview:We are looking for a strategic and results-driven candidate to lead and manage our digital outreach efforts across social media, web properties, and partnerships. The ideal candidate should have a solid understanding of web development, SEO, and digital communications, with a proven ability to analyze data, liaise with third-party vendors, and adapt to the ever-evolving digital landscape. The individual should be solution-oriented, impact-focused, and committed to adhering to deadlines.If you excel at content dissemination and enjoy diving deep into data analytics, we want to hear from you. If you're passionate about making sustainability a mainstream conversation through effective communication, we would love for you to join our team.Key Responsibilities:Digital Strategy & Content Dissemination:

• Lead and strategize the digital content dissemination plan across all platforms.
• Manage a dynamic team including Social Media Associates, Web Managers, and Design Associates.
• Conceptualize and lead campaigns aimed at humanizing climate change and sustainability issues.
• Drive data-backed, impact-focused communication strategies.

Website Management & Optimization:

• Lead the revamp of the official website to enhance user experience and engagement.
• Collaborate with the team and SEO partners to optimize website performance and increase reach.

Social Media Strategy:

• Develop and execute tailored social media strategies across LinkedIn, Twitter, Instagram, and other emerging platforms.
• Reimagine and manage the brand's voice on digital platforms.

Collaboration with External Partners:

• Liaise with SEO partners and agencies to expand the digital reach and improve online visibility.
• Coordinate with third-party vendors (designers, printers, photographers, videographers) to ensure timely delivery of high-quality digital outputs.

Creative Content Development & Innovation:

• Brainstorm and collaborate on creative content ideas for digital platforms.
• Lead end-to-end digital projects, ensuring seamless execution and maximum impact.
• Stay informed on the latest digital trends and emerging platforms to continuously evolve our strategies.

Paid Digital Marketing Campaigns:

• Implement paid digital marketing campaigns on Google, social media, and other relevant platforms to maximize visibility and engagement.

Event Support & Cross-functional Collaboration:

• Provide on-ground support for digital engagement during events.
• Assist the Outreach team with additional tasks as needed.

Qualifications:

• Master's degree in Communications, Digital Marketing, or related fields (or a Bachelor's degree in Computer Science Engineering).

Experience:

• 6-10 years of experience in digital strategy, digital marketing, or a related role.

Skills & Competencies:

• Excellent communication and collaboration skills.
• Strong project management skills, with an ability to work under pressure and meet deadlines.
• Exceptional attention to detail with a deep understanding of digital trends and analytics.
• Expertise in SEO and digital media analytics tools.
• Proficiency in digital content development and content marketing strategies.
• Strong storytelling ability to craft compelling narratives for diverse audiences.

Desired Skills:

• Experience in managing teams and collaborating with agencies.
• Familiarity with HTML, CSS, Drupal, WordPress, and other CMS platforms.
• Creative, out-of-the-box thinking on digital communications and engagement strategies.
• Solid grasp of advertising strategy and its application in digital media.

Arthan