Job Description

Key Responsibilities :- Develop content and direct creative execution to provide a consistent, targeted, and impactful message for the specialty brands in the company\'s portfolio.- Work closely with cross-functional teams, including marketing, design, logistics, customer experience, operations and sales, to ensure consistent and effective brand communication. - Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.- Direct in-house and external graphic designers, photographers, and other media-production specialists for the completion of marketing projects.- Create internal communications protocols and initiatives that will foster employee morale.- Contribute ideas for new programs, researching and recommending innovative branding techniques.- Research and understand key business challenges, customer behaviour, target audiences, competitive activity, and environmental factors that impact programs within the business and assigned departments.- Provide hands-on advertising support for assigned departments, paying close attention to timelines.- Identify and present opportunities for consistent messaging and customer experience across channels from in-store signage to digital to print.- Develop an understanding of short- and long-term department goals and planned initiatives.- Work with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.- Stay informed of trends in marketing and communication within the industry to foster ideas and innovation.- Respond to any issues or crises that may impact any of the brands\' reputations and take appropriate actions to mitigate damage.- Develop content for emailers, social media, performance ads, WhatsApp offers, and in-store communication. - Compose/edit copy and manage all brand communication.Qualifications & Skill Requirements :- Candidate must have a bachelor\'s degree in journalism, English, strategic communication or equivalent and 5 - 10 years of experience in marketing and brand management.- Strong copywriting skills with an attention to detail.- Nuanced ability to communicate with the Ultra HNI target customer base. - Ability to adapt to changing market conditions and trends. - Strong understanding of branding principles, market research, and consumer behavior. - Should be well organized, mature and diligently structured in their approach to any engagement. - Innovative and strategic thinker with strong leadership skills.- Fast-paced team player with high motivation. (ref:updazz.com)

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