Role: Communication Executive, Bangalore
Experience: 1+ years in Comms
Salary: Upto 6LPAAbout UsPratham Books is a not-for-profit children\xe2\x80\x99s book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see \xe2\x80\x98a book in every child\xe2\x80\x99s hand\xe2\x80\x99 and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open up our content to the CC0 license. All this content is now available on Storyweaver, a digital platform that hosts stories in languages from India and beyond so that every child can have an endless stream of stories in her mother tongue to read and enjoy. All the stories on the platform can be read, translated, versioned or downloaded for free.We are looking for Communications Executive- Marketing & Communications (Storyweaver)The candidate will be responsible for conceptualising, planning and implementing Marketing and Communications related work as part of a larger marketing team. This role involves presenting and growing our brand memorably, humanising our brand voice by highlighting our content, and documenting and presenting stories of impact.Key ResponsibilitiesManage company and brand social media channels (Storyweaver). This includes managing the social media content calendar (organic content); implementing campaigns; contributing to roll out of digital marketing campaigns/paid ads (working on creatives for ads), and interacting with our social media audience via messages, comments etc.Provide basic design support for events, programmes and external presentations. Maintain Storyweaver\xe2\x80\x99s blogs and archival pages.Design newsletters on Mailchimp for donor and campaigner communications. Using Analytics and other measurement tools to provide reports on marketing metrics, and continually find ways to improve on those metrics through testing and new initiatives.Required Skills:
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