Job Description

Position Summary:The project would be operationalized across the states of Andhra Pradesh, Telangana, Assam,
Meghalaya, Karnataka, Delhi NCR, Haryana, Jharkhand, Odisha through a network of
over 3,000 diverse health care providers, and 50,000 chemists. This role is crucial for
the inception phase and will facilitate detailed discussions and
development cycles with CIFF.The Marketing and Commercial Operations Manager for the CIFF LARC (Long-Acting
Reversible Contraceptives) The project will invigorate LARC marketing efforts by integrating
advanced tools and processes. The role will involve strategic brand and
category management, marketing skill development, rigorous planning, innovative
market testing, and supply chain optimization. This position requires expertise in FMCG
and/or Ethical Products and Services marketing to ensure increased uptake and use of
LARC products and services.Key Responsibilities:
Project Managemento Engage in detailed discussions with stakeholders to gather requirements,
provide insights, and drive project objectives.
o Lead the discussions during the inception phase, ensuring all project
activities are on track and aligned with overall goals.
o Collaborate with internal teams and external partners to ensure timely
delivery of project milestones.
o Prepare and present reports, updates, and presentations as required by
CIFF and other stakeholders.
Marketing Strategy and Planning:
\xef\x82\xb7 Marketing Planning and Decision Making:o Bring best-in-class tools and processes for marketing planning and
decision-making at all organizational levels.
o Instil rigorous marketing planning to achieve sustainability using consistent
P&L discipline.\xef\x82\xb7 Brand and Category Management:
o Apply advanced brand and category management thinking to both existing
and new portfolios.
o Develop systems to transfer marketing skills and thinking to country-level
marketing personnel.
o Ensure all marketing plans are developed and implemented on schedule
using established processes.Sales and Distribution:
\xef\x82\xb7 Sales Network Evolution:
o Catalyse the evolution of sales and distribution networks to be more cost-
efficient and impactful.
\xef\x82\xb7 Supply Chain Optimization:
o Strengthen supply chain approaches to harmonize upstream supply with
downstream demand cost-effectively.Market Research and Innovation:
\xef\x82\xb7 Data-Driven Decision Making:
o Increase data-driven decision-making for better consumer and market
insights and enhanced use of routine monitoring data.\xef\x82\xb7 Market Testing:
o Create innovative and nimble methods to test-market and scale new
products and services.
\xef\x82\xb7 Market Needs and Feasibility:
o Support Regional Programs Manager in identifying market needs and
feasibility of new channels and new users for LARC uptake.
o Contribute to the development of marketing study designs, category/brand
management guidelines, and strategic documents.Communication and Media:\xef\x82\xb7 Communication Strategies:
o Develop, implement, and monitor communication strategies, media plans,
and consumer research/programs.
o Identify and develop marketing and communication processes and
guidelines, including creative briefs and evaluation of proposals.
o Lead social media communication strategies, working with digital agencies
and responsible teams.
\xef\x82\xb7 Campaign Coordination:
o Coordinate high-quality design and production of communication
campaigns and materials, including BTL & Digital advertising and printed
materials.
o Supervise social media areas and graphic design of all materials
developed in-house.
Coordination and Compliance:
\xef\x82\xb7 Internal Coordination:
o Ensure close coordination with Programs, Trade, Research Departments,
and regional teams.
o Be the link between the advertising/digital agencies and regional/local
partners.
\xef\x82\xb7 Compliance:
o Ensure compliance with Chemonics and Project guidelines on marketing
and communication.Qualifications:\xef\x82\xb7 Minimum 13 years of relevant technical experience with a master\'s degree or a
minimum of 15 years of relevant technical experience with a bachelor\'s degree.
\xef\x82\xb7 Must have in-depth professional-level knowledge of development principles,
concepts, and practices, especially as they relate to managing FP/RH
programming in India.
\xef\x82\xb7 Project management expertise with an ability to move projects forward from
inception to implementation to completion. Ability to break down tasks into short
term goals as in consulting experience in a coordination and operations
management role\xef\x82\xb7 Experience in working with multi-stakeholder partnerships including
governments, donors, multi-lateral agencies, developing countries and civil
society organizations.
\xef\x82\xb7 Proven experience in FMCG and/or Ethical Products and Services marketing.
\xef\x82\xb7 Strong skills in brand and category management.
\xef\x82\xb7 Experience in developing and implementing marketing strategies and plans.
\xef\x82\xb7 Ability to transfer marketing skills and thinking to diverse teams.
\xef\x82\xb7 Expertise in supply chain management and cost-efficient sales network evolution.
\xef\x82\xb7 Proficiency in data-driven decision-making and market research.
\xef\x82\xb7 Excellent communication and coordination skills.
\xef\x82\xb7 Knowledge of social media and digital communication strategies.
\xef\x82\xb7 Previous experience with CIFF or USAID projects is a plus.
\xef\x82\xb7 Familiarity with workplan development and implementation processes.

Vitasta Consulting